In Partnership with

Agenda

Why leadership is the strongest marketing strategy right now: Transformation starts at the top. Consumers are looking for brands to help drive society forward. Marketing leaders can and should become organizations’ growth engines.
2020 has redefined the customer experience on many levels. What did brands learn from the past year that will change the future of customer experience?
Marketing strategies aiming to lighten up the mood can backfire if done the wrong way. How to adopt levity in line you’re your audience’s minds?
If 2020 showed us anything, it’s that nothing is certain. What does that mean for strategic marketing planning? How to prepare for the unexpected?
In Partnership with
Why being ready to adapt to disruption is key to be future-ready: With limited visibility, being agile is key to survivability. What are the strategies, tools, and processes that help marketers adjust to a world in flux?
In Partnership with
Influencer marketing has become ubiquitous in social media, but local UAE industry players often struggle to adhere to best practices in transparency around paid content. The Advertising Business Group (ABG) recently released a new charter and best practices guide
The transformational journey of Art & Science: 10 +1 ways in which the pandemic challenged critical truths about our industry as a whole and demystified it by providing a new interpretation. We’ll also look at the post covid-19 consumers
In Partnership with
MEmob explains how advertisers can maintain the highest levels of effectiveness when advertising online, in a world where third-party cookies are bound to disappear soon.
What judges look for Unmasking the truths about damn fine case studies Apply the learnings to deconstruct and recreate
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Roxy Cinemas – City Walk, Al Safa

Date: 18 & 19 May

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Speakers

Meet our speakers

Our speakers are

CEO
GroupM
Head Of Marketing
Commercial Bank of Dubai
Psychologist & Influencer
Co-Founder & Head
Vamp Middle East
Vice President – Marketing Strategy
Mashreq
Chief Marketing Officer
Microsoft Middle East
AMET Sr. Media Manager
Johnson & Johnson
Media Director J3 AMET
UM MENAT
Head of Marketing for Tryano & Saks Fifth Avenue ME
Chalhoub Group
Marketing Director KFC MENA
Yum! Restaurants International
VP of Marketing
OSN
General Manager – Marketing, PR & Customer Experience IMEA
Infiniti
General Manager
Havas Creative
Head of Strategy
OMD MENA
President – SLC and Regional Head of Strategy & Truth Central
FP7 McCANN MENAT
Executive Director – Digital Transformation
Fine Hygienic Holding
Managing Director
TBWA\RAAD
Co-Founder and CEO
MEmob+
Associate Director
MEmob+
Head of Marketing
Babyshop
Global Client Leader- Nestlé
Wunderman Thompson
Senior Communications Director – Asia Pacific, Middle East and Africa
Procter & Gamble
Head of Communications / Public Affairs, Science & Sustainability (PASS)
Bayer Middle East
Strategist
Publicis Middle East
Head of Ecosystem & Agency Development | METAP
TikTok
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