In a world where almost 82% of consumers buy from a brand because they feel emotionally connected to it rather than because of its products and services, engagement is paramount. And what better way to engage audiences than by immersing them in your brand’s universe?
Immersive marketing, using new technologies such as virtual, mixed, or augmented reality, allows brands to offer customers shared experiences that make them feel part of the story and give them a new perspective on something they already know.
Many organizations are jumping on this bandwagon, yet only a few know how to do it right.
Join us for this year’s MENA Effie Thought-Leadership Program as we explore the real-life applications, implications, and requirements of immersive marketing.
Fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive immersive experience for your brands and customers