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Leveraging the Full Potential of

Immersive Marketing:

Challenges and Opportunities

6 March 2023

Muvi Cinemas, riyadh boulevard city

10aM - 2PM

RESERVE YOUR SEAT

ABOUT THE EVENT

In a world where almost 82% of consumers buy from a brand because they feel emotionally connected to it rather than because of its products and services, engagement is paramount. And what better way to engage audiences than by immersing them in your brand’s universe?

Immersive marketing, using new technologies such as virtual, mixed, or augmented reality, allows brands to offer customers shared experiences that make them feel part of the story and give them a new perspective on something they already know.

Many organizations are jumping on this bandwagon, yet only a few know how to do it right.

Join us for this year’s MENA Effie Thought-Leadership Program as we explore the real-life applications, implications, and requirements of immersive marketing.

INSIGHT INTO THE EVENT

WHY ATTEND?

Fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive immersive experience for your brands and customers

WHO WILL BE THERE?

150+ C-Level, Directors, Heads and Managers of: Marketing, Brand, Product, Content, Digital, Experience, Advertising, Strategy, Creative, Media, Operations.

TOPICS OF DISCUSSION

The wonderful world of immersive marketing

The journey: Tools and technologies to drive immersive experiences both online and offline

The long road to digital safety in immersive marketing

The future of immersiveness: Metaverse's myth and reality

Telling immersive stories: Immersive experiences that activate your storytelling

Human psychology & how experiences are absorbed: The link between human behavior and immersive experiences

Designing sustainable digital experiences: Reshaping corporate infrastructures and processes for a better tomorrow

Developing immersive ads: driving creativity in a new tech environment

SPEAKERS AND AGENDA

Vishal Badiani – Snap

Head of Creative Strategy

Vishal Badiani – Snap

Head of Creative Strategy

Saleh Lzeik – Wafy App

Head, Marcom Consulting

Saleh Lzeik – Wafy App

Head, Marcom Consulting

Anjo de Heus – Playtreks

Founder

Anjo de Heus – Playtreks

Founder

Omar Knio – Foodics

Marketing Director

Omar Knio – Foodics

Marketing Director

Hamza Jeddawi – Salam

Chief Marketing Officer

Hamza Jeddawi – Salam

Chief Marketing Officer

Piotr Lysak – Flyadeal, Brandworks

Independent Brand Consultant

Piotr Lysak – Flyadeal, Brandworks

Independent Brand Consultant

Saleh Al Sulami – General Automotive Company

CEO

Saleh Al Sulami – General Automotive Company

CEO

Julie Kitabjian – Teads

Head of CX

Julie Kitabjian – Teads

Head of CX

Waseem Afzal – Platformance

Founder

Waseem Afzal – Platformance

Founder

Oliver Marriott – Imagination

Client Services Director

Oliver Marriott – Imagination

Client Services Director

Christophe Castagnéra – Imagination

Head of Strategy - Middle East

Christophe Castagnéra – Imagination

Head of Strategy - Middle East

Mohammed Ogaily – Anghami

VP Product

Mohammed Ogaily – Anghami

VP Product

Anas Haj Kasem – Frost & Sullivan

Associate Director, ICT Consulting & Digital Transformation

Anas Haj Kasem – Frost & Sullivan

Associate Director, ICT Consulting & Digital Transformation

  • TLP KSA

    Room 3
10.00am - 11.00am

Registration and Networking

11.00am - 11.30am

Keynote: Essence of immersive marketing: the brand driven business

speaker-1

Piotr Lysak - Flyadeal, Brandworks

11.30am - 12.00pm

Panel Session: The journey: Tools and technologies to drive immersive experiences both online and offline

speaker-1

Waseem Afzal - Platformance

speaker-2

Oliver Marriott - Imagination

speaker-3

Saleh Al Sulami - General Automotive Company

speaker-4

Anas Haj Kasem - Frost & Sullivan

12.00pm - 12.30pm

Deep Dive: Augmented Marketing

speaker-1

Vishal Badiani - Snap

12.30pm - 01.00pm

Panel Session: Telling immersive stories: Immersive experiences that activate your storytelling

speaker-1

Saleh Lzeik - Wafy App

speaker-2

Omar Knio - Foodics

speaker-3

Hamza Jeddawi - Salam

speaker-4

Mohammed Bahmishan - FP7 KSA

01.00pm - 02.00pm

Lunch

SPONSORS

AR Partner

Social Media Partner

Media Partner

PR Partner

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SPECIAL PACK

(this is for selected professionals only, other registrants might be declined)

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+ 2 Free

USD 2000
(save USD 500)

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Corporate Pack of 4
+ 1 Free

USD 1000
(save USD 250)

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INDIVIDUAL SEAT

USD 250

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