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Leveraging the Full Potential of

Immersive Marketing:

Challenges and Opportunities

3 March 2023

CONFERENCE HALL, DUBAI KNOWLEDGE PARK

2pM - 6PM

RESERVE YOUR SEAT

ABOUT THE EVENT

In a world where almost 82% of consumers buy from a brand because they feel emotionally connected to it rather than because of its products and services, engagement is paramount. And what better way to engage audiences than by immersing them in your brand’s universe?

Immersive marketing, using new technologies such as virtual, mixed, or augmented reality, allows brands to offer customers shared experiences that make them feel part of the story and give them a new perspective on something they already know.

Many organizations are jumping on this bandwagon, yet only a few know how to do it right.

Join us for this year’s MENA Effie Thought-Leadership Program as we explore the real-life applications, implications, and requirements of immersive marketing.

INSIGHT INTO THE EVENT

WHY ATTEND?

Fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive immersive experience for your brands and customers

WHO WILL BE THERE?

150+ C-Level, Directors, Heads and Managers of: Marketing, Brand, Product, Content, Digital, Experience, Advertising, Strategy, Creative, Media, Operations.

TOPICS OF DISCUSSION

The wonderful world of immersive marketing

The journey: Tools and technologies to drive immersive experiences both online and offline

The long road to digital safety in immersive marketing

The future of immersiveness: Metaverse's myth and reality

Telling immersive stories: Immersive experiences that activate your storytelling

Human psychology & how experiences are absorbed: The link between human behavior and immersive experiences

Designing sustainable digital experiences: Reshaping corporate infrastructures and processes for a better tomorrow

Developing immersive ads: driving creativity in a new tech environment

SPEAKERS AND AGENDA

Tahaab Rais – Publicis Groupe

Chief Strategy Officer

Tahaab Rais – Publicis Groupe

Chief Strategy Officer

Vishal Badiani – Snap

Head of Creative Strategy

Vishal Badiani – Snap

Head of Creative Strategy

Abigail Laursen – Nestlé Middle East

Marketing Communications Director

Abigail Laursen – Nestlé Middle East

Marketing Communications Director

Paulo Areas – TBWA\RAAD UAE

Executive Creative Director

Paulo Areas – TBWA\RAAD UAE

Executive Creative Director

Anjo de Heus – Playtreks

Founder

Anjo de Heus – Playtreks

Founder

Adeline Chew – Cheil

Head of Brand Experience

Adeline Chew – Cheil

Head of Brand Experience

Alaa Antoine – Abott

Head of Digital & Content Strategy

Alaa Antoine – Abott

Head of Digital & Content Strategy

Heba Sayed – IBM

Strategy Leader, IBM Hybrid Cloud and AI, Middle East and Africa

Heba Sayed – IBM

Strategy Leader, IBM Hybrid Cloud and AI, Middle East and Africa

Mohammed Ogaily – Anghami

VP Product

Mohammed Ogaily – Anghami

VP Product

Georges Khouri – Tecom

Head of Marketing

Georges Khouri – Tecom

Head of Marketing

Anajulia Oliveira – Impact BBDO

Integrated Strategist

Anajulia Oliveira – Impact BBDO

Integrated Strategist

Antonio Mara – Porsche

Digital Marketing Lead

Antonio Mara – Porsche

Digital Marketing Lead

Julie Kitabjian – Teads

Head of CX

Julie Kitabjian – Teads

Head of CX

Tamkanat Raza – Electrolux

E-commerce & Digital Marketing Manager

Tamkanat Raza – Electrolux

E-commerce & Digital Marketing Manager

Ghada El Kari – WGroup

Chief Marketing Officer (CMO)

Ghada El Kari – WGroup

Chief Marketing Officer (CMO)

Jon S Maloy – Bureau Beatrice

Co-Founder and Creative Director

Jon S Maloy – Bureau Beatrice

Co-Founder and Creative Director

Chantal Assad

Marketing Communications Consultant

Chantal Assad

Marketing Communications Consultant

Joe Lahham – TBWA

Managing Director

Joe Lahham – TBWA

Managing Director

Mido Chishty – Your Marketing Chief

Chief Marketing Officer (CMO)

Mido Chishty – Your Marketing Chief

Chief Marketing Officer (CMO)

  • TLP Dubai

    Room 3
02.30pm - 03.25pm

Registration and Networking

03:25pm - 03:30pm

Opening

03:30pm - 04:00pm

Keynote: Driving Consumer Experience & Marketing with Augmented Reality

speaker-1

Vishal Badiani - Snap

04:00pm - 04:30pm

Panel Session: The journey: Tools and technologies to drive immersive experiences both online and offline

speaker-1

Ghada El Kari - WGroup

speaker-2

Heba Sayed - IBM

speaker-3

Mohammed Ogaily - Anghami

speaker-4

Myreine A. Massih - Damas Jewelry

speaker-5

Tamkanat Raza - Electrolux

04:30pm - 05:00pm

Deep Dive: The Power of Revelations and how it makes marketing more immersive as a result

speaker-1

Tahaab Rais - Publicis Groupe

05:00pm - 05.30pm

Panel Session: Telling immersive stories: Immersive experiences that activate your storytelling

speaker-1

Jon S Maloy - Bureau Beatrice

speaker-2

Adeline Chew - Cheil

speaker-3

Dominic Fernandes - Emirates NBD

speaker-4

Georges Khouri - Tecom

speaker-5

Anajulia Oliveira - Impact BBDO

speaker-6

Antonio Mara - Porsche

05:30pm - 06:00pm

Deep Dive: Designing sustainable digital experiences: Reshaping corporate infrastructures and processes for a better tomorrow

speaker-1

Julie Kitabjian - Teads

06.00pm - 06.30pm

Panel Session: Developing immersive ads: driving creativity in a new tech environment

speaker-1

Abigail Laursen - Nestlé Middle East

speaker-2

Chantal Assad

speaker-3

Paulo Areas - TBWA\RAAD UAE

speaker-4

Anjo de Heus - Playtreks

speaker-5

Alaa Antoine - Abott

06.30pm - 07.30pm

Mocktails and Networking

SPONSORS

AR Partner

Social Media Partner

Media Partner

Registration Partner

PR Partner

RESERVE YOUR SEAT

SPECIAL PACK

(this is for selected professionals only, other registrants might be declined)

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CORPORATE PACKS

Corporate Pack of 8
+ 2 Free

USD 2000
(save USD 500)

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Corporate Pack of 4
+ 1 Free

USD 1000
(save USD 250)

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INDIVIDUAL SEAT

USD 250

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