With GCC’s internet users soaring over 98%, the growth in digitalization, shift to a cashless society and rise in commerce adoption is transforming the way that businesses operate in the region. Younger, digitally native consumers are spending more time online and demanding convenience, especially via mobile devices.

With regular shifts in consumer shopping patterns and heavy competition in the market, industry players are required to constantly establish and maintain their online presence, offer seamless omnichannel experiences, and leverage technology effectively to enhance the customer journey.

Embark on an immersive journey -from dissecting cutting-edge marketing methodologies to unravelling customer experience models, and reimagining advertising strategies, this event is your gateway to understanding and adapting to the pulsating changes defining tomorrow’s commerce landscape across the MENA region.