In a world where almost 82% of consumers buy from a brand because they feel emotionally connected to it rather than because of its products and services, engagement is paramount. And what better way to engage audiences than by immersing them in your brand’s universe?
Immersive marketing, using new technologies such as virtual, mixed, or augmented reality, allows brands to offer customers shared experiences that make them feel part of the story and give them a new perspective on something they already know.
Many organizations are jumping on this bandwagon, yet only a few know how to do it right.
Join us for this year’s MENA Effie Thought-Leadership Program as we explore the real-life applications, implications, and requirements of immersive marketing.
Fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive immersive experience for your brands and customers
Chief Strategy Officer
Marketing Communications Director
Executive Creative Director
Head of Digital & Content Strategy
Strategy Leader, IBM Hybrid Cloud and AI, Middle East and Africa
E-commerce & Digital Marketing Manager
Chief Marketing Officer (CMO)
Co-Founder and Creative Director
Vishal Badiani - Snap
Ghada El Kari - WGroup
Heba Sayed - IBM
Mohammed Ogaily - Anghami
Tamkanat Raza - Electrolux
Tahaab Rais - Publicis Groupe
Jon S Maloy - Bureau Beatrice
Adeline Chew - Cheil
Georges Khouri - Tecom
Anajulia Oliveira - Impact BBDO
Antonio Mara - Porsche
Julie Kitabjian - Teads
Abigail Laursen - Nestlé Middle East
Chantal Assad
Paulo Areas - TBWA\RAAD UAE
Anjo de Heus - Playtreks
Alaa Antoine - Abott
