Annie Arsane

Head of Platform Strategy, GBS METAP - TikTok / ByteDance

Annie spent most of her 16 year career honing her brand building skills at Procter and Gamble.
She spent over a decade specializing in Insights and Analytics before she moved to Brand
Management where she led the Pantene business in the MENA region.
Annie joined TikTok at the beginning of 2021. She established the Platform Strategy team,
responsible for building the TikTok for Business Brand across METAP.
When she isn't working, Annie spends time with her daughters, Ella and Carlie, who finally
think she is cool since she joined TikTok. She is an avid reader but often finds herself quoting
the books she reads, which her colleagues politely tolerate.