MENA Effie
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MENA Effie Awards

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Meet our speakers

Annie Arsane

Head of Platform Strategy, GBS METAP - TikTok / ByteDance

Annie Arsane

Head of Platform Strategy, GBS METAP - TikTok / ByteDance

Annie spent most of her 16 year career honing her brand building skills at Procter and Gamble.
She spent over a decade specializing in Insights and Analytics before she moved to Brand
Management where she led the Pantene business in the MENA region.
Annie joined TikTok at the beginning of 2021. She established the Platform Strategy team,
responsible for building the TikTok for Business Brand across METAP.
When she isn't working, Annie spends time with her daughters, Ella and Carlie, who finally
think she is cool since she joined TikTok. She is an avid reader but often finds herself quoting
the books she reads, which her colleagues politely tolerate.

Asad ur Rehman

Director Media and Digital Hubs - MENA, Turkey & Russia - Unilever

Asad ur Rehman

Director Media and Digital Hubs - MENA, Turkey & Russia - Unilever

Asad manages Unilever’s Media & Digital Marketing Transformation for Middle & East North Africa, Turkey and Russia. He also sits at the Unilever MENA/Turkey/Russia Board. Asad has been in Dubai since 2013, prior to which he spent 6 years at the Unilever HQ in London. Earlier in his career, Asad worked for WPP/Group M in various parts of the world. He managed local offices in Pakistan and Vietnam, did a global role in London, and managed regional projects in Asia and LATAM.

Asad is an award-winning marketer with accolades from D&AD, Cannes Lions, WARC, Global Effie’s, and Spikes, Lynx, Festival of Media, and MENA Effie’s. Asad is passionate about bringing together technology, data, and creativity to help craft meaningful brands and businesses.

Asad was the Founding Chair of The Marketing Society Middle East Chapter from 2016 to 2018 and sits on the board of the IAA UAE.

Asad was awarded The Marketing Society Fellowship in 2019. He also was the Effie’s Marketer of The Year in 2018.

Baha Hamadi

Vice President Communications - Deep Knowledge Group

Baha Hamadi

Vice President Communications - Deep Knowledge Group

Baha Hamadi is also a Board Member of the Public Relations & Communications Association (PRCA MENA) and a member of the World Economic Forum’s Community of ESG Practitioners. He also serves as a mentor for Dubai Chamber’s Centre for Responsible Business.

 

With 19 years of experience in marketing and CSR, he has supported the social innovation and ESG efforts of founders and CEOs, enabling startups to generate and communicate social and environmental impact in support of the Sustainable Development Goals (SDGs).

 

Baha holds a master’s degree in marketing from Middlesex University, Dubai, and a bachelor’s degree in business administration from Notre Dame University, Lebanon.

Fabio Medeiros

Head of Strategy - VMLY&R Commerce

Fabio Medeiros

Head of Strategy - VMLY&R Commerce

Fabio Medeiros' Bio

Fabio has over 20 years of experience in advertising and marketing

He has worked across multiple geographies and categories. Including 11 years of experience in MENA spent developing brand and portfolio strategies for multinational and regional companies.

 

His experience stretches from traditional comms planning to multi-channel brand campaigns.

He has been a part of respected agencies in the MENA and APAC, as well as playing a significant role within the Uber regional marketing strategy team based in Dubai.

 

Fiona Robertson

General Counsel - OSN

Fiona Robertson

General Counsel - OSN

Fiona is a highly accomplished and internationally recognized media lawyer with close to 30 years of hands on experience as in private practice and as in-house counsel. She is recognized globally for her unparalleled knowledge of media laws in the Middle East, having spent half of her career in the region, as well as her understanding of the complexities of commercial practice in the extended media sector.  As General Counsel, Fiona works across all parts of the business, in close collaboration with key stakeholders.  Fiona acts as company secretary to the board, actively leads a team of lawyers that support OSN in all legal, regulatory and contractual matters, and oversees the anti-piracy and content protection teams.

Ihab El Yaman

Co-Founder & CEO - MEmob+

Ihab El Yaman

Co-Founder & CEO - MEmob+

In a world where smartphones have revolutionized and transformed many businesses from advertising to entertainment, one man’s vision took the marketing and advertising industry by storm.
Ihab El Yaman is the co-founder and CEO of MEmob+, a data mining, activation, and monetization company that started its operations in 2018. Under his leadership, MEmob’s business grew by 15% in its first year and 25% in its second, beyond the MENA region with new entities and strategic business partnerships across Europe, the USA and Africa.
Ihab joined Akama Holding’s Mediaquest in 2014, as a senior rich media specialist, before taking the leadership of the creative and technical department. He successfully transitioned to business development, managing the company’s Dotmena Premium Network of digital properties.
During his association with the industry giants like Millennial Media and working closely with Qualcomm via Gimbal, Ihab penetrated deeper into the mobile marketing realm and gained a global perspective on location intelligence, data collection and consumer profiling.
Ihab has a degree in Graphic Design from Lebanese International University and is a certified expert in the Business Innovation and Applications of Blockchain Technologies from MIT.

Luis Crespo

Co-Founder- Geodata

Luis Crespo

Co-Founder- Geodata

Serial Entrepreneur with +10 years experience building tech & digital companies. Since 2018 focused on the Big Data & Blockchain space, connecting the industry needs with decentralized capabilities. His latest venture, Dataverse is building the first truly decentralized data ecosystem that connects market participants in a secure, efficient and fair way.

Mathieu Yarak

Group Senior Director – Data & Insights-Choueiri Group

Mathieu Yarak

Group Senior Director – Data & Insights-Choueiri Group

With over 12 years of industry experience, Mathieu made the move to Choueiri Group's newly established Data Department in 2014. In his current role he heads up the Group's Data and Insights unit and spearheads a broad range of projects encompassing audience, research, measurement and BI while orchestrating consumer, market and media-oriented studies which enable brands to redefine their media and communication strategies. Outside of his professional life, Mathieu is passionate about music and is an accomplished bass player. He also paints and considers himself to be a squash devotee.

Melhem Najem

Chief Marketing Officer - Stellantis

Melhem Najem

Chief Marketing Officer - Stellantis

Melhem Najm is the regional Chief Marketing Officer at Stellantis, overseeing the brand marketing and digital activities for an exciting portfolio of 14 brands in 84 countries.
This comprises world-leading brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS, Fiat, Jeep, Mopar, Opel, Peugeot and Ram.
An award-winning marcomms specialist, Najm has over 15 years of global and regional strategic communications, marketing and media experience, and over a decade within the automotive industry working on multinational brands.
Prior to joining Stellantis, he held senior brand and agency side roles including general manager of Communications at Nissan Middle East and Regional Business Unit Director at Mindshare MENA. At Mindshare, he managed the biggest automotive portfolio in WPP’s Group M, which included brands like Nissan, Infiniti & British Petroleum.
Najm’s creative and results-driven approach to marketing has resulted in multiple gold and silver awards at the MENA Effies, Dubai Lynx and Cannes Lions. He holds a bachelor’s degree in International Business Management from Notre Dame University in Lebanon.

Nick Walsh

CEO - VMLY&R Commerce

Nick Walsh

CEO - VMLY&R Commerce

 

Nick is the CEO of VMLY&R COMMERCE, MENA, heading the regional network of offices from the hub in Dubai.  He was the founding leader for Geometry Middle East and North Africa, overseeing the migration of OgilvyAction and launch in 2013.
Geometry experienced unprecedented growth and recognition under Nick’s leadership.  They were crowned the number one creative agency in the Geometry Global network for 4 years, winning awards at every international show including; Cannes Lions, Effies, Dubai Lynx, Loeries, Drum Awards as well as the first ever WPP Extraordinary Award for Commerce for Unilever Handle on Hygiene 3.0.

Nick is a pioneer in the brand experience and activation space and regular writer and speaker on all things commerce and experiential.

Tanaz Dizadji

CEO & Founder, Brand Ripplr, BuzzBee, Insydo

Tanaz Dizadji

CEO & Founder, Brand Ripplr, BuzzBee, Insydo

Tanaz Dizadji is the Founder & CEO of Brand Ripplr, the Middle East’s leading influencer marketing platform that connects brands with over 60,000 content creators in the MENA region. Tanaz is also the founder of BuzzBee, the region’s leading barter/gifting influencer platform, and the brainchild behind Insydo, a popular digital lifestyle publisher and video content producer.As a leading female entrepreneur in the Middle East, Tanaz has been recognised as one of the ‘UAE’s 50 Most Influential Brits’ and ‘Business Leader of the Year’ by the region’s most prominent voices. Appearing on the cover of Forbes Middle-East in 2018, her enterprises have received numerous accolades including ‘Start Up of the Year’ and Web Summit’s ‘Favorited Startup’ in 2017.

Theodoros Evgeniou

Professor of Decision Sciences and Technology Management - INSEAD

Theodoros Evgeniou

Professor of Decision Sciences and Technology Management - INSEAD

Theodoros Evgeniou is a Professor of Decision Sciences and Technology Management at INSEAD. He has been working on machine learning and AI for almost 25 years. He is a World Economic Forum Academic Partner for Artificial Intelligence, member of the OECD Network of Experts on AI, advisor to BCG Henderson Institute, and a co-founder and Chief Innovation Officer of Tremau, a B2B SaaS company for safe and compliant digital technologies. He holds four degrees from MIT.

Ziad Chehade

Head of Business Marketing - Google

Ziad Chehade

Head of Business Marketing - Google

Chehadé has over 15 years of experience in Consumer & Retail, Consulting and Digital Marketing.
He currently leads the Business Marketing in Google Middle East and North Africa, enabling and bringing digital solutions to governments and companies in the region.
He is also one of the early founders of The Healthy Home and member of the value creation committee of Dubai Angel Investors.
Ziad is an expert in geo expansion, digital marketing, go to market and growth strategies.
Before joining Google, Ziad held several managerial positions at Unilever, Booz Allen Hamilton, Booz & Company, Strategy& and also served as Executive member at Ball Corporation.

WHO HELPS US Our Sponsors

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Partner with us

This year, on 17th November, we will yet again bring together over 1000+ professionals from the industry of Marketing & Communications in MENA to recognize any and all forms of marketing that contribute to a brand's success.

What’s coming up?
A series of programs - from thought leadership program, judging opportunities, Bootcamps to the main Awards Gala!

Do not miss the chance to become a part of this prestigious program to - Learn, Grow & Connect.

What’s in it for you and your company?
• Create strong relationships with prospective customers who would be interested in the solutions and services you provide
• Stand apart from the competition and create brand awareness for your company in the right places (Physical/Digital)

Interested in positioning your company strongly to the best in the industry?

Become a Sponsor

MENA Effie EVENT HIGHLIGHTS

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FOLLOW US ON INSTAGRAM @effiemena

#ThisTLPRiyadh

Thanks to everyone who joined us this week on Monday for our first edition of MENA Effie Thought Leadership Program in Riyadh!

Massive thanks to our amazing thought-leaders who shared key insights and learnings with our audience! 

A special thanks to our partners - Snap Inc., MKV Digital & Your Wordsmiths!

The MENA Effie Thought Leadership Program runs parallel to the MENA Effie Awards. Effie’s celebrates ‘Ideas that work’ and is the only award to truly celebrate marketing excellence by looking at all facets of a marketing campaign from the objective to the execution right down to the impact. The key to winning an Effie is razor-sharp insight, beautiful execution, and outstanding results!

Stay tuned to this page as we look forward to kickstart MENA Effie Awards 2023 and celebrate marketing effectiveness in the MENA region! 

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
#ThisTLPDubai

Thanks to everyone who joined us last week for our third edition of MENA Effie Thought Leadership Program in Dubai!

Massive thanks to our amazing thought-leaders who shared key insights and learnings with our audience! 

A special thanks to our partners - Snap Inc., MKV Digital, Your Wordsmiths & Sajilni!

The MENA Effie Thought Leadership Program runs parallel to the MENA Effie Awards. Effie’s celebrates ‘Ideas that work’ and is the only award to truly celebrate marketing excellence by looking at all facets of a marketing campaign from the objective to the execution right down to the impact. The key to winning an Effie is razor-sharp insight, beautiful execution, and outstanding results!

Stay tuned to this page as we look forward to kickstart MENA Effie Awards 2023 and celebrate marketing effectiveness in the MENA region! 

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Meet some of our thought-stars from this year’s MENA Effie Thought Leadership Program joining us tomorrow in Riyadh!

Do not miss the chance to gain fresh ideas and rich insights into learning how to drive an immersive experience for your brands and customers (alongside some incredible networking opportunities)

Click the link in bio to reserve your seat for our Riyadh edition today!

Featured Speakers:

1. Mohammed Bahmishan - CEO & CCO - FP7 KSA
2. Anas Haj Kasem - Associate Director, ICT Consulting & Digital Transformation - Frost & Sullivan
3. Oliver Marriott - Client Services Director - Imagination
4. Christophe Castagnéra - Head of Strategy, Middle East - Imagination

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Meet some of our thought-stars from this year’s MENA Effie Thought Leadership Program joining us tomorrow in Dubai!

Do not miss the chance to gain fresh ideas and rich insights into learning how to drive an immersive experience for your brands and customers (alongside some incredible networking opportunities)

Click the link in bio to reserve your seat for our Dubai edition today!

Featured Speakers:

1. Joe Lahham - Managing Director - TBWA\Raad UAE
2. Mido Chishty - Chief Marketing Officer (CMO) - Your Marketing Chief
3. Jon S Maloy - Co-Founder and Creative Director - Bureau Beatrice
4. Mohammed Ogaily - VP Product - Anghami 
5. Tamkanat Raza - E-commerce & Digital Marketing Manager - Electrolux

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Meet some of our thought-stars from this year’s MENA Effie Thought Leadership Program joining us tomorrow in Dubai!

Do not miss the chance to gain fresh ideas and rich insights into learning how to drive an immersive experience for your brands and customers (alongside some incredible networking opportunities)

Click the link in bio to reserve your seat for our Dubai edition today!

Featured Speakers:

1. Anajulia Oliveira - Integrated Strategist - Impact BBDO
2. Antonio Mara - Digital Marketing Lead - Porsche
3. Chantal Assad - Marketing Communications Consultant
4. Georges Khouri - Head of Marketing - Tecom
5. Ghada El Kari - Chief Marketing Officer (CMO) - WGroup
6. Heba Sayed - Strategy Leader, IBM Hybrid Cloud and AI, Middle East and Africa - IBM

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
D-1. The third edition of the MENA Effie Thought Leadership Program is taking place tomorrow in Dubai and we have a surprise performance by @zigzagghanim planned for you! 

Ready to gain fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive immersive experience for your brands and customers?

Ensure to reserve your seat, if you haven't yet. Click the link in bio for more info! 

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Are you ready? Less than a week to go for this year’s MENA Effie Thought Leadership Program - Riyadh Edition! 

Do not miss the chance to gain fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive an immersive experience for your brands and customers.

Click the link in bio to reserve your seat for our Riyadh edition today! 

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Meet some of our thought-stars from this year’s MENA Effie Thought Leadership Program in Riyadh!

Do not miss the chance to gain fresh ideas and rich insights into learning how to drive an immersive experience for your brands and customers (alongside some incredible networking opportunities)

Click the link in bio to reserve your seat for our Riyadh edition today!

Featured Speakers:

1. Vishal Badiani - Head of Creative Strategy - Snap
2. Piotr Lysak - Independent Brand Consultant - Flyadeal, Brandworks
3. Julie Kitabjian - Head of CX - Teads
4. Saleh Al Sulami - CEO - General Automotive Company
5. Waseem Afzal - Founder - Platformance
6. Saleh Lzeik - Head, Marcom Consulting - Wafy App
7. Anjo de Heus - Founder - Playtreks
8. Hamza Jeddawi - Chief Marketing Officer - Salam
9. Omar Knio - Marketing Director - Foodics

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Meet some of our thought-stars from this year’s MENA Effie Thought Leadership Program in Dubai! 

Do not miss the chance to gain fresh ideas and rich insights into learning how to drive an immersive experience for your brands and customers (alongside some incredible networking opportunities)

Click the link in bio to reserve your seat for our Dubai edition today! 

Featured Speakers:

1. Tahaab Rais - Chief Strategy Officer - Publicis Groupe
2. Vishal Badiani - Head of Creative Strategy - Snap
3. Julie Kitabjian - Head of CX - Teads
4. Abigail Laursen - Marketing Communications Director - Nestlé Middle East
5. Adeline Chew - Head of Brand Experience - Cheil
6. Anjo de Heus - Founder - Playtreks
7. Alaa Antoine - Head of Digital & Content Strategy - Abott
8. Rohan Kapoor - Digital Marketing Director - Careem

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Less than a week to go for this year’s MENA Effie Thought Leadership Program - Dubai Edition! 

Do not miss the chance to gain fresh ideas, rich insights and incredible networking opportunities. Explore and learn how to drive an immersive experience for your brands and customers.

Click the link in bio to reserve your seat for our Dubai/Riyadh edition today!

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Have you been looking into strategies that can help you offer your customers shared experiences that make them feel part of your story?

Learn how you can leverage #ImmersiveMarketing to do this. Join us for the MENA Effie Thought Leadership Program in Dubai and Riyadh edition on 3rd & 6th March! 

Click the link in bio to reserve your seat for our Dubai/Riyadh edition today!

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Giving your customers the wheel puts them at the heart of the experience and if you can weave in an emotional element all the better to build that connection.

Want to learn how you can do this efficiently? Join us for our Dubai and Riyadh edition on 3rd & 6th March! 

Gain fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive immersive experience for your brands and customers.

Click the link in bio to reserve your seat for our Dubai/Riyadh edition today!

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Do you want to learn how to captivate your audience and transform the landscape for your brand, marketing and beyond?

Join us for our Dubai and Riyadh edition on 3rd & 6th March! 

Gain fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive immersive experience for your brands and customers.

Click the link in bio to reserve your seat for our Dubai/Riyadh edition today!

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
We are back and excited to announce that MENA Effie will be hosting the third edition of our Thought Leadership Program focusing on the power and challenges of #ImmersiveMarketing.

Where and when?
- Dubai - March 3
- Riyadh - March 6

Why attend?
Gain fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive immersive experience for your brands and customers.

For speaking and partnership opportunities, comment below or DM us! 

Click the link in bio to reserve your seat for our Dubai/Riyadh edition today!

#Marketing #AR #VR #customerexperience #MENAEffie #ThoughtLeadership #MENAEffieTLP2023
Congratulations to our MENA Effie Victors! 

Check out the full list on our website!

Featuring: 

*Category: *Brand Integration & Entertainment Partnerships*

1. The warm winter livestream - UAE Government Media Office

2. "Dubai Presents" - Dubai Tourism
Publicis Groupe - Starcom Middle East/Mother London

3. Don't overthink. It's free - Orange
Publicis Groupe - Leo Burnett Middle East

*Category: Branded Content & Entertainment*

1. Drive2Extremes- Porsche
Keko Dubai/PHD Media Mena

2. James Jefferson: How a fraudster, created by a bank, reduced fraud - Emirates NBD
Publicis Groupe - Leo Burnett Middle East

3. Girls got game - Nivea
Publicis Groupe - Saatchi & Saatchi Middle East/OMD Worldwide - UAE

*Category: Business-to-Business – Products & Services*

1. Portraits of glory - Castrol
VMLY&R COMMERCE - UAE	

2. From imagination To reality - Omantel
Publicis Groupe - Leo Burnett Middle East/Publicis Groupe - Zenith Middle East

#MENAEffie2022
#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
Congratulations to our MENA Effie Victors! 

Check out the full list on our website!

Featuring: 

*Category: Personal Care*

1. Girls got game - Nivea	
Publicis Groupe - Saatchi & Saatchi Middle East/OMD Worldwide - UAE

*Category: Retail*	

1. Time to read - Kinokuniya	
Publicis Groupe - Saatchi & Saatchi Middle East

*Category: Snacks & Desserts*

1. Join the family of generosity - Galaxy
Code8 - UAE

2. Treat fails - Oreo | Mondelēz International	
Publicis Groupe - Saatchi & Saatchi Middle East

*Category: Travel, Tourism and Transportation*

1. "Dubai Presents" - Dubai Tourism
Publicis Groupe - Starcom Middle East/Mother London

2. Chief Island Officer - Yas Island
Initiative MENA - UAE/Momentum Dubai

#MENAEffie2022
#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
Congratulations to our MENA Effie Victors! 

Check out the full list on our website!

Featuring: 

*Category: Government & Public Service*

1. The warm winter livestream - UAE Government Media Office

2. Empty Plates - UAE Government Media Office
Publicis Groupe - Saatchi & Saatchi Middle East

3. Join the making of a new world - Expo 2020
Memac Ogilvy & Mather Dubai

*Category: Healthcare Services & Healthcare OTC*

1. Don’t sleep on it - IKEA	
Publicis Groupe - Leo Burnett Middle East

*Category: Internet & Telecom*

1. Redeem freedom	- stc
Wunderman Thompson Riyadh

2. The unexpected reroute - stc
Wunderman Thompson Riyadh

*Category: New Products or Service Introduction*

1. The visitor from the future - UAE Government Media Office

2. Be ice! - Nescafe
Publicis Groupe - Publicis Middle East

#MENAEffie2022
#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
Congratulations to our MENA Effie Victors! 

Check out the full list on our website

Featuring: 

*Category: Beverages Alcohol & Non-Alcohol*

1. Milaap: Two worlds divided by one sport, brought together by one blend - Project Chaiwala
Publicis Groupe - Leo Burnett Middle East

2. For mothers and others! - Juhayna	
Publicis Groupe - Leo Burnett Middle East

*Category: Electronics*

1. 4 Features. 4 Films. 4 Genres. - Samsung	
Publicis Groupe - Leo Burnett Middle East/People of the Internet Cairo

*Category: Entertainment & Sports*	

1. Ramadan through children's eyes - LEGO
V4 Advertising LLC/Initiative MENA

2. Celebrating the 12th players - McDonald's	
Publicis Groupe - Studio m/Publicis Groupe - Leo Burnett Middle East

*Category: Gaming & E-Sports*

1. Every gamer counts - McDonald's	
Publicis Groupe - Studio m/Publicis Groupe - Leo Burnett Middle East

2. Game like Henedy - PUBG Mobile

*Category: Food*	

1. McDonald's order ahead - McDonald's UAE
UM MENA - UAE

#MENAEffie2022
#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
Congratulations to our MENA Effie Victors! 

Check out the full list on our website!

Featuring: 

Category: Automotive – Vehicles & Aftermarket

1. Jeep's call of adventure - Jeep	
Publicis Groupe - One Team Stellantis/Publicis Groupe - Publicis Middle East

2. 70 years of conquering - Nissan Motor Company	
TBWA/RAAD UAE/OMD (UAE)

3. ME-POP: A new music genre for the Middle East - Chevrolet
Commonwealth McCann - UAE/Carat - UAE

Category: Banking, Finance and Insurance	

1. James Jefferson: How a fraudster, created by a bank, reduced fraud - Emirates NBD
Publicis Groupe - Leo Burnett Middle East

2. Don't be like Rahhal! - SABB
Publicis Groupe - Leo Burnett Middle East

3. Bridging the gap - Banque du Caire	
Publicis Groupe - Leo Burnett Middle East

Category: Beauty, Cosmetics, Fragrances, Fashion & Fashion Accessories	

1. Elvive "hyaluron moisture" launch - L'Oreal Paris	
UM Egypt

2. The glow up - Garnier	
UM Egypt

#MENAEffie2022
#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
We know you all have been looking for you pictures from the gala! 

Use the link below or scan the code to access your pictures -
shorturl.at/LORSU

#MENAEffie2022
1000+ attendees, 600+ entrants, 100+ winners, 1 Grand Prix - all at MENA Effie Awards 2022! 

Congratulations to all our victors of marketing effectiveness and a thanks to all our entrants, sponsors, partners, judges, attendees & everyone involved in making this year's MENA Effie Awards a successful run!

Check out our full list of winners here - https://menaeffie.com/winners/

A special thanks to our partners - AmazonAds, Dubai Media City, Huawei Ads, MMS, Criteo, Meta, Zee Entertainment, ArabNews, Seedtag, Max Fashion, Brand Ripplr, WGroup, Memob+, Perfetti Van Melle, Mai Dubai, MMP Worldwide, Teads, Communicate, Million.

Effie’s celebrate ‘Ideas that work’ and is the only award to truly celebrate marketing excellence by looking at all facets of a marketing campaign from the objective to the execution right down to the impact. The key to winning an Effie is razor-sharp insight, beautiful execution, and outstanding results!

We look forward to another year of celebrating marketing effectiveness in the MENA region & will be back next year! 

- Yours Truly,
NordStella Events Team
MENA EFFIE AWARDS 2022
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#MENAEFFIE2022
GET READY FOR MENA’S BIGGEST MARKETING NIGHT OF THE YEAR AS WE UNVEIL THE VICTORS OF MARKETING EFFECTIVENESS

WHERE: Armani Pavilion, Burj Khalifa
WHEN: 17th November, 7.30pm

Reminder: Do not forget your masquerade mask

#MENAEffie2022

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
The big night is here! 

Here’s your checklist for tonight:
1. Your seat/table reservation (check your email for the unique QR code)
2. Your dress/suit for the night
3. Your Masquerade Mask
4. Head to MENA Effies at Armani Pavilion, Burj Khalifa by 7.30pm

Ready now?

Celebrate Marketing Effectiveness With Us 

#MENAEffie2022

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
3 Reasons you should be attending MENA Effies tonight!

Celebrate Marketing Effectiveness With Us

#MENAEffie2022

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
MEET OUR PARTNERS IN VICTORY! 

#MENAEffie2022

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
We’re less than a week away from MENA’s biggest night of Marketing Effectiveness! 

Are you ready for it? 

P.S - Do not forget to bring your masquerade mask to compliment your outfit.

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
Excited for MENA Effie Awards this year! Do not miss the chance to join our live ‘Glam & Chic’ competition powered by Huawei Ads during the night! 

How to participate:

Scan the QR code during the night, fill in your basic details and submit your pictures glammed up for the night.

*Winners will be announced during the awards ceremony*

Key to winning: Perfectly disguise your masquerade mask with your costume!

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
Gentlemen, Still trying to find your winning suit? 

Check out the inspiration board for some ideas on what you can wear for this night of celebration on Nov 17!

P.S - Do not forget to bring your masquerade mask to compliment your outfit.

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
MENA Effie Awards 2022 is officially sold out! 

We look forward to welcoming our industry peers to join MENA’s biggest marketing night on Nov 17. 

Are you ready for an evening of celebration, victory & inspiration?

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
Ladies, Still trying to find your winning dress? 

Check out the inspiration board for some ideas on what you can wear for this night of celebration on Nov 17!

Hurry, time is running! 

P.S - Do not forget to bring your masquerade mask to compliment your outfit.

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
Gentlemen, have you got your masquerade mask ready for the big night of MENA Effie Awards this year?

Not yet? No worries, we got you covered! 

Check out the inspiration board for some ideas on what you can add to your outfit for this night of celebration on Nov 17!

Last few seats available. Don’t forget to reserve your table for the big night on 17 November. Click the link in bio to reserve your spot today!

#MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards
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