BECOME A MENA Effie JUDGE

JURY VICE CHAIRS

Mustafa Ahmed Zaatari

Mustafa Ahmed Zaatari

Chief of Brand & Campaign

Saudi National Bank

Round 1 & 2, Riyadh

Zeinab Elamrawy

Zeinab Elamrawy

Marketing Director EMEA

Subway International

Round 1, Dubai

Badr Bourji

Badr Bourji

Senior Vice President - Marketing

Miral Destinations

Round 2, Dubai

Jury

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Aamir Allibhoy

Chief Marketing Officer
Tim Hortons Middle East

Abdallah Safieddine

Managing Director
Mindshare

Abdullah Salah Medhat

Channels Management Senior Manager
Zain KSA

Abigail Laursen

Marketing & Consumer Communications Director - MENA
Nestlé Middle East

Adeline Chew

Head of Brand Experience
Cheil Worldwide

Ahad Hamza Nihal

Marketing and Sales Director
Majid Al Futtaim LLC

Ahmad Chatila

Director of Brand and Communication
Hungerstation

Ahmed Sabri Thawabi

Marketing Lead - Middle East and Pakistan
Yum! - Pizza Hut

Akshaya Sikand

Head of Marketing - Cadillac
General Motors - Cadillac

Ali Chekhali

Creative Strategy Lead, Google Creative Works
Google

Ali Jassim Mohamed

Country Marketing & Corporate Communications Manager
Aljomaih Automotive Company

Alia Lotfi

Marketing Director MENA
Beiersdorf

Anda Hassan Dalati

General Manager - Marketing & Visual Merchandising
Landmark Group

Andrew Powell

VP & MD, EMEA
InMobi

Anna Sadykova

Senior Manager – Strategy & Insights
Leo Burnett Middle East

Anne Tulloch

Director of Marketing Communications
Alshaya Group

Anshul Jaiswal

Associate Digital Director
UM MENA

Anshuman Kishore

National Sales Manager
McLaren Dubai

Antonio Mara

Digital Marketing Lead
Porsche Middle East & Africa

Anuj Dhoot

Marketing Transformation Lead - Middle East
Accenture

Asih Wulansari

Vice President - Marketing Strategy
Mashreq

Asiya Ali

Founder & Managing Director
MKV Digital

Asmik Akopyan

Head of Brand and Marketing
myZoi Financial Inclusion Technologies

Bassem Massoud

CEO
Initiative MENAT, Rufus MENAT, Magna MENA

Bhaskar Bateja

Head of Strategy, UAE
Memac Ogilvy

Boris Carreau

Head of Marketing
Dyson

Burt Reynolds

Chief Data and Technology Officer
Essencemediacom

Carlos El Khoury

Managing Partner
Code8

Carlos Robles

Marketing Leader
Independent

Caroline Fersing

Marketing Director H&M
Alshaya Group

Catherine Bannister

Chief Strategy Officer
Memac Ogilvy

Celeste Gibbems

MEA Marketing Director
Lenovo

Charbel Jreijiri

General Manager
Mediaplus Middle East FZ LLC

Chehadi Salim Bourdoukan

Creative Director
afaWHY?

Cherry Gore

SVP, Head of Brand Strategy & Communications
First Abu Dhabi Bank (FAB)

Christine Harb

Business Executive & Leadership Coach
Independant

Christophe Castagnéra

Head of Strategy - Middle East
Imagination

Christopher Saldanha

Media & Marketing Services Director, MEA
Haleon

Darius LaBelle

President
BPG

Dina Al Naib

Marketing Director MEA
McDonald's

Dina Ibrahim El-Dessouky Ali Khalil

Head of Strategy & Insights
Leo Burnett, Publicis Groupe

Dina Kfouri

Regional Marketing Lead
Sesame Workshop

Dominic Fernandes

Head of Business Marketing (Retail Banking & Wealth Management
Emirates NBD

Donya Abdulhadi

Senior Advisor, Marketing & Communications, Ministry of Culture, Saudi Arabia
Diriyah Biennale Foundation

Dzila Dik

Marketing Manager - MEA
LEGO

Elias ElRassy

Director Of Media & Digital Activation at Cartier MEIAT
Cartier

Eyad Zarea

Head of Media
Neom

Fabio Bellicanta

Executive Director - Marketing
Ooredoo Group

Fabio Medeiros

Head of Strategy
VMLY&R

Farah Shweihat

Hair Marketing Manager
Unilever Gulf FZE

George Achkouty

Head of Digital Acceleration, MENA
OMD

Georges Khouri

Marketing Director
Tecom Group

Ghada El-Kari

Chief Marketing Officer
W Group

Ghida Anani

Founder & Director
ABAAD – Resource Center For Gender Equality

Ghida Batal

Head of Barn (Digital Arm of Arla Foods)
Arla Foods

Guido Ferralasco

Co-founder
PROTe-IN

Hamza Jeddawi

Chief Experience Development Officer
Saudi Tourism Authority

Haris Munif

Head of Marketing AMEA
HMD Global

Hassan Abouezzeddine

Senior Marketing Director
Emirates Fast Food Company – McDonald’s UAE

Hawazen Bahjat Almaddah

GCC Head of External Communications
AstraZeneca

Hazem AlSawaf

Associate Director - Marketing & Communications Sector
Department of Culture and Tourism

Hazem El Saadani

Head Of Advertising Agencies (TNA/DDB Egypt)
Tarek Nour Group

Hicham Auajjar

Chief Products & Services Officer
GroupM

Hind AbuAlia

Head of Marketing, IX EMEA
Amazon

Houda Naji

CEO
Younoh Media

Irmak Aktas

Client Service Director
Wunderman Thompson Dubai

Izabella Veress

Regional Marketing Manager – Nutella & Sugar Confectionary
Ferrero GAC

Izabella Veress

Regional Marketing Manager
Ferrero

Jacqueline Elboghdadi

Group Senior Director for Brand Building, Insights & Marketing Strategy
Alshaya Group

Jair Carlo Sanchez

Marketing transformation lead
Accenture

Jake Thomas

Head of UAE
Snap Inc.

Jala Fawaz

Head of Strategy & Insights
Publicis Middle East

Jamie Peate

Global Head of Retail & Effectivness
McCann Global

Joy Dabeet

Chief Marketing Officer
Amana

Julie Caironi

Head of Marketing - MENA
Snap

Julien Trad

Client Leadership Director
Wavemaker

Kapil Dixit

Senior Marketing Manager
Fonterra

Karima Berkani

Marketing Director
Invygo

Karma Mazen Al-Taher

Consultant Specialist Brand marketing and Communications
Dubai Silicon Oasis

Katib Belkhodja

Customer Centricity Director
Al-Futtaim Automotive Group

Khaled Hassan

Marketing Consultant & Business Coach
Independent

Khaoula Maliki

Social Media Manager
Landmark Group - Babyshop

Krisztian Cvitko

Head of Marketing
Independant

Lara Barkouki

Head of Marketing, Branding and Creative
Dubai Holding Asset Management

Lara Sous

Head of Public Relations & Brand Communication
MG Motor Middle East

Lee-Ann Cullingworh

Marketing Director
Yum! - Pizza Hut

Lubna Al Laham

Manager Marketing and Communications
Etihad Airways

Lynn Fattouh

Senior Marketing Manager
Spotify

Mahmoud Maghraby

MEA & GEM Media Director
MARS

Marie Abiad

Strategy Planning Director
Wavemaker

Marie-Claire Maalouf

Chief Creative Director
Edelman

Mario Morby

Regional Head of Strategy
FP7 McCann Dubai

May Bahjat Kanounji

CEO
Blooming Wear

Mazen Kanaan

Co-founder & CEO
House of Pops

Merve Gokce

Marketing Director, Away From Home, Middle East
PepsiCo

Milad Rouhana

General Manager
Perfetti Van Melle

Mir Damoon Mir

Head of Strategy and Chief Creative Officer
ZIGMA8 – 360° Creative Communications

Mitch Williams

Head of Social MEA
Media Monks FZ LLC

Mitin Chakraborty

Head of Marketing
Landmark Group - Babyshop

Mohamed Aboulfotouh

Sr Consumer Engagement & Marketing Capability Director
PepsiCo

Mohamed Hany El Bahar

Regional Marketing Manager
IFFCO

Mohamed Mahmoud

Head of Client Partnerships & Data
Huawei

Mohammad Shanabla

Head of Loyalty
Miral Destinations

Mohammed Azzawe

Regional Marketing Director
Samsung

Mohammed Bahmishan

CEO & CCO
FP7 KSA

Mohammed R. Abaalkheil

Vice President Corporate Relations
STC

Mohandas Alle

Senior Manager - Digital (Across DHE Portfolios)
Dubai Holding Entertainment

Mona Hassanie

Head of Strategy
Wunderman Thompson

Mongi Bhouri

Senior Manager - Strategy & Insights
Saatchi & Saatchi

Mostafa Shady

Head of Marcom
Etisalat by e&

Mridula Kolachina

Associate Director - Digital & Performance Marketing
Finsbury, Hering, Schuppener (FGS Global)

Muhammed Jassat

Head of Brand - Chevrolet & GMC
General Motors

Mustafa Ahmed Zaatari

Chief Brand Officer
ToYou

Mustafa Moussa

SVP
Americana

Myreine Abdelmassih

Marketing, Communication & Creative Director
Damas Jewelry

Myriam Djelouat Benaroya

Regional Director of Marketing & Communications
Montblanc MEIA Greece & Turkey

Nabeel Ahmed Chowdhari

Chief Marketing Officer
Bin Dawood Holding

Nadeem Ibrahim

Head of Digital KSA
UM MENAT

Nadine Salameh

Campaign Director
Brand Ripplr

Nashaat El Jurdi

Senior Digital Marketing and Publicity Manager
Empire International Gulf

Natalie Elizabeth Cooke

Group Managing Director
M&C Saatchi

Nazek Fawaz

Head of Integrated Marketing Communications, METAP & Eastern Europe TikTok for Business
Bytedance - TikTok

Nedhal Al-Habib

Strategy and Planning Director
XELEMENT

Newton Rebello

Director – Marketing & Communications
Presight

Nisha Warrier

Head of Media
Unilever

Noor Al-Hassan

Managing Partner
XELEMENT

Norah Alshalhoub

Marketing & Communication Director
Mohammed Bin Salman Nonprofit City

Omar Katerji

Head of Media
Ferrero

Omar Nazih Kamel Azar

Chief Strategist Marketing Communication and Performance
Omantel

Omar Saheb

Sr. Director Corporate Marketing MENA
Samsung MENA

Orjwan Al Omari

Corporate marketing Head
GoodyCo KSA

Peter Mouracade

Integrated Business Director
Momentum

Rafael Lavor

Head of Strategy
TBWA\RAAD

Ramy ElSakka

Chief Creative Officer
BPG

Ramy Tarshouby

Vice President Baby Care
Procter & Gamble - Baby Care

Ramzi Ibrahim

Executive Creative Director
Cheil Worldwide

Rana Zeidan

Head of APEX MENA
Publicis Media

Rania El Khoury

Marketing Director
MAF - Majid Al Futtaim

Rania Helou

Head of Brand Marketing
Miral Destination

Raphael Nassoura

ECD
Momentum

Rayomand Buhariwalla

Senior Manager - Client Experience and Marketing Communications, Private Banking
Emirates NBD

Remie Abdo

Brand Building & Innovative Communication Director - AMA
Procter & Gamble

Ricardo Amaral

Teamhead Marketing GCC
Puma

Riya Guha

General Manager
Apparel Group

Rodrigo Rocha

Associate Creative Director
Digitas Middle East

Rohan Kapoor

Independent

Saad Abdullah

General Manager Marketing
Toyota and Lexus Al Futtaim

Saad Yusuf

Marketing Communications Consultant
Independent

Saadeddine Nahas

Director of Digital Communications
Etisalat by e&

Saleh Lzeik

Head, Marcom Consulting
Wafy

Saleh Yahya Hamed

Managing Director and Founder
CanCan Digital

Sami Saleh

CEO
Prodigious Middle East

Santiago Cony Etchart

Creative Strategy Director
The Coca-Cola Company

Sara Barakat

Marketing Manager
WatchBox Middle East

Serdar Senay

Marketing Director
Ras Al Khaimah Tourism Development Authority

Shereen Harris

Head of Marketing and Subscriptions - Onstar
General Motors

Sherif Omar Elgohary

GM - Business Development & Marketing
Shell Saudi Arabia

Siddarth Sivaprakash

Head of Marketing
Landmark Group - Homecentre

Siladitya Bandyopadhyay

Vice President, Asia-Pacific, MEA
Procter & Gamble

Smeetha Ghosh

CEO/ Co-Founder/ CMO
Cashee Tech

Sonia Kapoor

Head of Digital Marketing, Unilever Arabia
Unilever

Sophie Wordley

Studio X Director
The Coca-Cola

Sunil John

President (MENA) and Founder
ASDA'A BCW

Suzy Fahim

Marketing Director, Cooking
Arla Foods

Tanaz Dizadji

Founder and CEO
Brand Ripplr

Tarek ElSarw

Senior Digital Marketing Manager
AlFuttaim Electric Mobility

Tarek Patrick Khalil

Regional Managing Director MEA
Vice Media Group

Umair Maqsood

Performance & Growth Lead
Qatar Tourism

Urszula Bieganska

Head of Marketing - MENA
LEGO MENA

Vernon Dcruz

CEO
Independent Consultant

Vylan Dalmaida

Associate Strategy Director
AKQA

Wajeeha Al-Husseini

Communication Director
Umniah Mobile Company

Walid Abu Rish

Aljomaih Automotive Company
General Manager Of Marketing

Wendy Evelyn Griffith

Marketing Manager
Food Quest

William Brockbank

Area Marketing Director
British American Tobacco

Wisam Yamak

Head of Media and Digital Transformation
Colgate Palmolive

Yara Dib-Hajj

Senior Brand Manager Dettol Innovation, Equity & Ops
Reckitt

Yara Nassif

Business Director
Starcom

Yasmeen Sami

Director - Programming and Outreach
Dubai Design District

Yousef Abotteen

Regional Marketing Manager – Premium Chocolate
Ferrero Gulf

Zeina Al Masri

Creative & Digital Strategy Director
Doha Oasis

Zeinab El Amrawy

Head of Marketing (MEASA)
Subway International