Nick is the CEO of VMLY&R COMMERCE, MENA, heading the regional network of offices from the hub in Dubai.  He was the founding leader for Geometry Middle East and North Africa, overseeing the migration of OgilvyAction and launch in 2013.
Geometry experienced unprecedented growth and recognition under Nick’s leadership.  They were crowned the number one creative agency in the Geometry Global network for 4 years, winning awards at every international show including; Cannes Lions, Effies, Dubai Lynx, Loeries, Drum Awards as well as the first ever WPP Extraordinary Award for Commerce for Unilever Handle on Hygiene 3.0.

Nick is a pioneer in the brand experience and activation space and regular writer and speaker on all things commerce and experiential.