Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The awards now honor all forms of effective marketing and the companies and individuals creating effective work across the globe.

The Effie Awards are the only awards to truly celebrate marketing excellence by looking at all facets of a marketing campaign from the objective to the execution right down to the impact.

Effie’s is on a mission to set a new standard of excellence in marketing. We champion effectiveness through smart leadership, inspiring insights & the largest marketing effectiveness award in the world.

Today we are the ultimate resource for marketing effectiveness. Together, we work to push thinking forward and foster and industry-wide culture of effectiveness; celebrating ideas that work and equipping marketers with the tools and training they need to succeed.

The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry, and recognize any and all forms of marketing that contribute to a brand’s success Today. For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programs, including the Global Effie’s, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs.