With over 12 years of industry experience, Mathieu made the move to Choueiri Group's newly established Data Department in 2014. In his current role he heads up the Group's Data and Insights unit and spearheads a broad range of projects encompassing audience, research, measurement and BI while orchestrating consumer, market and media-oriented studies which enable brands to redefine their media and communication strategies. Outside of his professional life, Mathieu is passionate about music and is an accomplished bass player. He also paints and considers himself to be a squash devotee.