Winners

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MENA EFFIE WINNERS 2018

Category Campaign Name Brand Name Agency Name Award
Youth Marketing – Children World Without Walls Babyshop FP7/DXB & OMD Dubai Bronze
Youth Marketing – Children Save the Cows Puck FP7/DXB Bronze
Youth Marketing – Children The Right to Play Unilever – OMO
FP7/DXB
Silver
Youth Marketing – Children Jotun Kids Collection: Letting kids drive the growth of a paint brand’s premium innovation Jotun Paints Wunderman Dubai Silver
Social Good – Non-Profit Not Before 18 The Lebanese Women Democratic Gathering – RDFL J. Walter Thompson Beirut Silver
Social Good – Non-Profit Embrace “Talking Save Lives” Embrace Leo Burnett Beirut Silver
Social Good – Non-Profit Giving Is In Your Blood – Ramadan Blood Drive International Federation of Red Cross and Red Crescent Societies (IFRC) Leo Burnett Beirut Silver
Social Good – Non-Profit See Autism Differently The Egyptian Autistic Society Momentum Egypt Gold
Real Estate Villanova – Homes with Room to Grow Dubai Properties Nomads Agency Dubai Silver
Real Estate Badya-The Creative City Palm Hills Development FP7/CAI & UM Cairo Silver
Real Estate 1/JBR: It’s not for everyone Dubai Properties FP7/DXB & Magna Global UAE Gold
Cosmetic & Fragrance Mothers and Daughters L’Oreal Momentum Egypt Bronze
Cosmetic & Fragrance Eyes of Arabia Olay MSL UAE Bronze
Cosmetic & Fragrance Wear your Colours Maybelline Momentum Egypt Bronze
Healthcare – OTC Don’t wait for Diabetes Saudi Ministry of Health Saudi Ministry of Health Bronze
Healthcare – OTC Panadol Night GlaxoSmithKline (MEA) Grey Group Dubai Silver
Healthcare – OTC “Listen…” hearLIFE Clinic FP7/DXB & UM MENA Gold
Electronics Be Seen #WithGalaxy Samsung Gulf Electronics Cheil MEA Bronze
Electronics The D-Remote Beko FP7/McCann Istanbul Bronze
Non – Food FMCG The Right to Play Unilever – OMO FP7/DXB Bronze
Non – Food FMCG A Touch of Perfume Luxury Unilever – Comfort FP7/DXB Bronze
Retail-  Non-Food World Without Walls Babyshop FP7/DXB & OMD Dubai Silver
Retail-  Non-Food Blooming Beauty – #Nawarty Sephora Middle East OMD Dubai Silver
Retail-  Non-Food
#THEOneSofaStories THE One Total Home Experince Zenith Dubai Silver
Retail-  Non-Food Back To School Blues Jarir Bookstore J.Walter Thompson Saudi Gold
New Products/Services Category Street Embrator FP7/CAI Bronze
Automotive
#SheDrives Nissan Saudi Arabia TBWA\RAAD Dubai Silver
Automotive Um-Khaled Central Trade & Auto Co – Toyota J.Walter Thompson Jordan Silver
Automotive Audiohunters INFINITI TBWA\RAAD Dubai Silver
Data Driven/ Programmatic Preventing people from infections this Ramadan Lifebuoy Wunderman Dubai Bronze
Data Driven/ Programmatic INFINITI Dynamic Creative INFINITI OMD Dubai  & TBWA/RAAD Dubai Silver
Data Driven/ Programmatic Congratulations On Your New Job! INFINITI Initiative MENA Silver
Data Driven/ Programmatic Uber Legends Uber FP7/DXB & OMD Dubai Gold
Shopper Marketing Philadelphia shoppable recipes Philadelphia Spark Foundry Dubai Silver
Shopper Marketing Save the Cows Puck FP7/DXB Silver
Shopper Marketing Pepsi Points Pepsi OMD Cairo Silver
Telecommunications/Mobiles and Internet Pay for what you use Jawwy FP7/DXB Silver
Telecommunications/Mobiles and Internet If It Were Your Pain, Would You Share It? #PostWisely du Telecommunication Leo Burnett Dubai and Hearts & Science Silver
Telecommunications/Mobiles and Internet Slow Face Connect TBWA\RAAD Dubai Silver
Telecommunications/Mobiles and Internet The Hashtagging Grandpa Orange FP7/Tunis Gold
Entertainment & Sports SBC TV Channel Launch Campaign SBC Xelement Saudi & Magna Global UAE Silver
Entertainment & Sports Never Take the Jersey off Coca-Cola FP7/CAI & UM Cairo Silver
Entertainment & Sports FIFA WORLD CUP VISA Impact BBDO Cairo Silver
Renaissance The 1 Dirham Coin for the 1 Dirham Cone McDonald’s FP7/DXB & FP7/Riyadh Bronze
Renaissance Change has a Taste Coca-Cola FP7/DXB Silver
Renaissance 1/JBR: It’s not for everyone Dubai Properties FP7/DXB & Magna Global UAE Silver
Renaissance University Pride Nescafé FP7/CAI & Zenith Cairo Gold
Media Innovation – New Channel Creation The Atlantis Fan Suite: The world’s first social media suite Atlantis, The Palm Dubai FP7/DXB & Magna Global UAE Silver
Media Innovation – New Channel Creation What Matters is Inside Shell Rimula J. Walter Thompson Cairo Gold
Media Innovation – New Channel Creation How educating IT Professionals helped Microsoft grow its Cloud Computing business Microsoft Azure Wunderman Dubai Gold
Food & Beverage – FMCG Nutella B-Ready Launch Nutella PHD Dubai Silver
Food & Beverage – FMCG University Pride Nescafé FP7/CAI & Zenith Cairo Gold
Food & Beverage – FMCG Save the Cows Puck FP7/DXB Gold
Food & Beverage – FMCG Schweppes – Experience Says Schweppes Leo Burnett Cairo Gold
Branded Content The Hashtagging Grandpa Orange FP7/Tunis Gold
Branded Content University Pride Nescafé FP7/CAI & Zenith Cairo Gold
Branded Content Never Take the Jersey off Coca-Cola FP7/CAI & UM Cairo Gold
Branded Content Challenging the category by challenging stereotypes Puck FP7/DXB & PHD Dubai Gold
Retail-  Food The Super-Natural Green Wrap Breakfast & Co Publicis LEVANT & MSL BEIRUT Bronze
Retail-  Food The Takeaway that takes you away Atlantis, The Palm Dubai FP7/DXB & Magna Global UAE Bronze
Retail-  Food “Cheer up Losers!” McDonald’s Lebanon FP7/Beirut Silver
Retail-  Food Big Mac Craving McDonald’s GCC Co-Op Partners Inc. Leo Burnett Dubai Gold
Social Good – Corporate Brands The Two-gether Box Majid Al Futtaim Nomads Agency Dubai Bronze
Social Good – Corporate Brands The Other World Cup Unilever:  Rexona & Clear FP7/CAI & Magna Egypt Silver
Social Good – Corporate Brands Baheya’s Big Game Juhayna 7 Agency Egypt Silver
Banking, Finance and Insurance You’re not accounted for EGBANK FP7/CAI Bronze
Banking, Finance and Insurance While you wait… Emirates NBD FP7/DXB Bronze
Banking, Finance and Insurance HSBC Apple Pay HSBC J. Walter Thompson Dubai Silver
Banking, Finance and Insurance The Parent’s Savings Plans Emirates NBD FP7/DXB Gold
Youth Marketing – Teens & Adults Street Embrator FP7/CAI Silver
Youth Marketing – Teens & Adults Back To School Blues Jarir Bookstore J.Walter Thompson Saudi Silver
Youth Marketing – Teens & Adults Sunset Coca-Cola FP7/DXB Silver
Youth Marketing – Teens & Adults University Pride Nescafé FP7/CAI & Zenith Cairo Gold
Personal Care Products How Nana broke the taboo around period Nana Wunderman Dubai & Zenith Dubai Silver
Personal Care Products Signal – Time to change your brush Signal – Time To Change Your Brush Code8 Digital Limited Dubai Silver
Personal Care Products Preventing people from infections this Ramadan Lifebuoy Wunderman Dubai Gold
Personal Care Products Reasons to Celebrate Durex Havas Worldwide Middle East Gold
Brand Experience Banking on Talent AlexBank J.Walter Thompson Cairo Silver
Brand Experience Save the Cows Puck FP7/DXB Silver
Brand Experience “Listen…” hearLIFE Clinic FP7/DXB & UM MENA Gold
Brand Experience Unique to You Al Rajhi Bank FP7/Riyadh Gold
Seasonal Marketing #SheDrives Nissan Saudi Arabia TBWA\RAAD Dubai Gold
Seasonal Marketing Saved by Kalinka Tunisie Telecom J. Walter Thompson Tunis Gold
Seasonal Marketing Never Take the Jersey off Coca-Cola FP7/CAI & UM Cairo Gold
Seasonal Marketing Travel For Good Etihad MullenLowe Open Dubai Gold
Travel ,Tourism  and Transportation Uber Legends Uber FP7/DXB & OMD Dubai Silver
Travel ,Tourism  and Transportation #YourVacationYourWay AlTayyar tph DDB Saudi Silver
Travel ,Tourism  and Transportation Highway Gallery Louvre Abu Dhabi TBWA\RAAD Dubai Silver
Media Innovation – Existing Channel Unique to You Al Rajhi Bank FP7/Riyadh Silver
Media Innovation – Existing Channel “Listen…” hearLIFE Clinic FP7/DXB & UM MENA Silver
Media Innovation – Existing Channel Highway Gallery Louvre Abu Dhabi TBWA\RAAD Dubai Gold
Grand Prix #SheDrives Nissan Saudi Arabia TBWA\RAAD Dubai Grand Prix

 

 

 

 

 

 

 

 

 

 

Clear all
Found results for
Bronze 2017
Unleash Your Potential
Unleash Your Potential
INFINITI
TBWA\RAAD Dubai & OMD Dubai
Bronze 2017
The Car You Never Expected
The Car You Never Expected
Chevrolet
Commonwealth//McCann Dubai
Silver 2017
Gone in 3 Days
Gone in 3 Days
INFINITI
Initiative MENA
Silver 2017
Khebayyes & Abu Hurayyes
Khebayyes & Abu Hurayyes
Toyota After Sales
Starcom Jeddah
Bronze 2017
The Impossible Strikes Again
The Impossible Strikes Again
Visa Middle East
Impact BBDO Dubai
Silver 2017
“Dear Younger Me…”
"Dear Younger Me..."
Emirates NBD Egypt
Momentum Egypt
Silver 2017
You’re not accounted for
You're not accounted for
EGBank
FP7/BEY
Silver 2017
There’s no home like home
There's no home like home
Byblos Bank
FP7/BEY
Silver 2017
Stop Tapping
Stop Tapping
Dubai Foundation for Women & Children
FP7/DXB & Plan B Dubai
Silver 2017
Unveil Saudi
Unveil Saudi
Saudi Telecom Company
J. Walter Thompson KSA
Gold 2017
Slow Trends
Slow Trends
Connect
TBWA\RAAD Dubai
Gold 2017
Hijacking the African Cup
Hijacking the African Cup
Coca-Cola
FP7/CAI
Silver 2017
The Taxi to Dubai
The Taxi to Dubai
Atlantis, The Palm Dubai
FP7/DXB & Magna Dubai
Silver 2017
Hijacking the African Cup
Hijacking the African Cup
Coca-Cola
FP7/CAI
Gold 2017
Slow Trends
Slow Trends
Connect
TBWA\RAAD Dubai
Bronze 2017
The Moon Shot on iPhone
The Moon Shot on iPhone
Apple
TBWA\Media Arts Lab London
Bronze 2017
Capture the Brightness
Capture the Brightness
Samsung MENA RHQ
Samsung MENA RHQ
Silver 2017
Futbot
Futbot
Beko
FP7 - McCann Istanbul
Silver 2017
Who’s The Expert Now!
Who's The Expert Now!
Miraco Carrier
J. Walter Thompson Cairo
Silver 2017
The Fans’ Tournament
The Fans' Tournament
Dubai Duty Free
FP7/DXB
Gold 2017
Tummyfish
Tummyfish
Nestlé
OgilvyOne Dubai
Gold 2017
Hijacking the African Cup of Nations
Hijacking the African Cup of Nations
Coca-Cola
FP7/CAI
Bronze 2017
Change to unite for Egypt
Change to unite for Egypt
Pepsi
OMD Egypt
Bronze 2017
Connecting to the power of the hunger symptom
Connecting to the power of the hunger symptom
Snickers
Impact BBDO Dubai
Silver 2017
Cook with Her
Cook with Her
Puck
FP7/DXB & PHD Dubai
Silver 2017
The Unsung Hero
The Unsung Hero
Harvest
FP7/CAI
Grand Prix 2017
You’re not accounted for
You're not accounted for
EGBank
FP7/CAI
Silver 2017
Giving the UAE much-needed Vitamin D
Giving the UAE much-needed Vitamin D
National Health Insurance Company - Daman
FP7/DXB
Gold 2017
Bald for You
Bald for You
Murr Television
FP7/BEY
Bronze 2017
The Taxi to Dubai
The Taxi to Dubai
Atlantis, The Palm Dubai
FP7/DXB & Magna Dubai
Silver 2017
Bringing light to their favourite game
Bringing light to their favourite game
7Up
Impact BBDO Dubai & OMD Dubai
Silver 2017
Stop Tapping
Stop Tapping
Dubai Foundation for Women & Children
FP7/DXB & Plan B Dubai
Silver 2017
Hijacking the African Cup
Hijacking the African Cup
Coca-Cola
FP7/CAI
Bronze 2017
National Heroes
National Heroes
Saudi Telecom Company
J. Walter Thompson KSA
Silver 2017
The Dullest Ad in History for the Least Active Kids in History
The Dullest Ad in History for the Least Active Kids in History
OMO
FP7/DXB
Silver 2017
Cook with Her
Cook with Her
Puck
FP7/DXB & PHD Dubai
Gold 2017
There’s no home like home
There's no home like home
Byblos Bank
FP7/BEY
Bronze 2017
You Can’t Fake Italian
You Can't Fake Italian
NESCAFE Cappuccino Italiano
Publicis Middle East
Bronze 2017
The Yellow Takeover
The Yellow Takeover
Schweppes +C
UM MENA
Silver 2017
The “Mobile” Branch
The "Mobile" Branch
Emirates NBD Egypt
Momentum Egypt
Silver 2017
Ghaneely
Ghaneely
Orange
FP7/CAI
Bronze 2017
Tales of Tough
Tales of Tough
Panadol
Wunderman MENA
Silver 2017
A Touch of Love
A Touch of Love
OMO
FP7/DXB
Gold 2017
The Dullest Ad in History for the Least Active Kids in History
The Dullest Ad in History for the Least Active Kids in History
OMO
FP7/DXB
Bronze 2017
Ready to face it all
Ready to face it all
Himalaya Herbals
Amber Communications Dubai
Bronze 2017
TRESemme – Your Hair Under Control
TRESemme - Your Hair Under Control
TRESemme
Digital Republic Linked by Isobar Cairo
Silver 2017
Take Your Time
Take Your Time
Unilever Personal Care
FP7/CAI & Magna Egypt
Silver 2017
Rexona Confidence Academy
Rexona Confidence Academy
Rexona
FP7/CAI & Magna Egypt
Silver 2017
This is welcome back
This is welcome back
Egyptian Tourism Authority (ETA)
J. Walter Thompson Cairo
Silver 2017
The Unsung Hero
The Unsung Hero
Harvest
FP7/CAI
Gold 2017
You’re not accounted for
You're not accounted for
EGBank
FP7/CAI
Gold 2017
They’re Just Cows – The Comeback of Sawsan & Souad
They're Just Cows - The Comeback of Sawsan & Souad
Labanita
FP7/CAI
Bronze 2017
The burgers that appeared at night
The burgers that appeared at night
McDonald's UAE
FP7/DXB
Bronze 2017
Cook with Her
Cook with Her
Puck
FP7/DXB & PHD Dubai
Silver 2017
The Dullest Ad in History for the Least Active Kids in History
The Dullest Ad in History for the Least Active Kids in History
OMO
FP7/DXB
Silver 2017
Bald for You
Bald for You
Murr Television
FP7/BEY
Gold 2017
You’re not accounted for
You're not accounted for
EGBank
FP7/CAI
Bronze 2017
Connecting to the power of the hunger symptom
Connecting to the power of the hunger symptom
Snickers
Impact BBDO Dubai
Silver 2017
The Colours of Ramadan
The Colours of Ramadan
Lipton Yellow Label
DDB Dubai
Silver 2017
Tunisian Harzas promote 4G
Tunisian Harzas promote 4G
Orange Tunisia
FP7/TUN & UM MENA
Silver 2017
Hijacking the African Cup
Hijacking the African Cup
Coca-Cola
FP7/CAI
Bronze 2017
Put Yourself in Their Shoes
Put Yourself in Their Shoes
Samsung Electronics Levant
Cheil Worldwide Levant
Silver 2017
Ensa Joura
Ensa Joura
Murr Television - MTV
TBWA\RAAD Beirut
Silver 2017
People with Determination
People with Determination
Emirates NBD
FP7/DXB
Gold 2017
Flawlessness
Flawlessness
Enti.ma
J. Walter Thompson Casablanca
Bronze 2017
Kol Nokta Btefrek
Kol Nokta Btefrek
Law Andak Dam
Impact BBDO Dubai
Silver 2017
No More Lost Generation
No More Lost Generation
UNICEF
Memac Ogilvy & Mather sal
Silver 2017
#MoreToAutism
#MoreToAutism
The Egyptian Autistic Society
Momentum Egypt
Gold 2017
Undress 522
Undress 522
Abaad
Leo Burnett Beirut
Silver 2017
Unveil Saudi
Unveil Saudi
Saudi Telecom Company
J. Walter Thompson KSA
Silver 2017
Tunisian Harzas promote 4G
Tunisian Harzas promote 4G
Orange Tunisia
FP7/TUN & UM MENA
Gold 2017
Slow Trends
Slow Trends
Connect
TBWA\RAAD Dubai
Bronze 2017
#ComeToDubai
#ComeToDubai
DCTCM (Dubai Corporation for Tourism and Commerce Marketing)
Mindshare MENA
Silver 2017
The Taxi to Dubai
The Taxi to Dubai
Atlantis, The Palm Dubai
FP7/DXB & Magna Dubai
Silver 2017
Owning Egypt’s Streets
Owning Egypt's Streets
Careem
J. Walter Thompson Egypt
Gold 2017
Rebounding for Inbounding
Rebounding for Inbounding
Egyptian Tourism Authority (ETA)
J. Walter Thompson Cairo
Silver 2017
The Dullest Ad in History for the Least Active Kids in History
The Dullest Ad in History for the Least Active Kids in History
OMO
FP7/DXB
Gold 2017
Tummyfish
Tummyfish
Nestlé
OgilvyOne Dubai
Bronze 2017
Bringing light to their favourite game
Bringing light to their favourite game
7Up
Impact BBDO Dubai & OMD Dubai
Bronze 2017
The Talking Pack
The Talking Pack
Chiclets
J Walter Thompson Cairo
Silver 2017
Hijacking the African Cup
Hijacking the African Cup
Coca-Cola
FP7/CAI
Gold 2017
You’re not accounted for
You're not accounted for
EGBank
FP7/CAI