Project Akshar (Alphabets)
MENA Effie

Project Akshar (Alphabets)

With SmartLife, an NGO for Dubai’s labourers, we created Project Akshar (Alphabets) to help labourers improve their status and quality of life. First, we launched free English classes. Then, to encourage labourers to enroll, we showed them how easy it…
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Escape To The Park
MENA Effie

Escape To The Park

We realized that if we could use the power of digital, targeted marketing to proactively suggest and make individual recommendations to our guests, they would be more likely to choose to use a Park Hyatt outlet rather than going out…
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