The Power of Family
MENA Effie

The Power of Family

A value based communication battle, market share can be gained, but brand health could be lost; and this is what the NPS has signified. With the objective of regaining NPS leadership position and cutting through Ramadan, we went back to…
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You’re Different in Water
MENA Effie

You’re Different in Water

Intense heat and Ramadan lead to an exodus of residents and tourists every summer, making it the worst performing period for Aquaventure waterpark. Our campaign based on the insight of people being different in water, broke through clutter of “sameness”…
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