Escape To The Park

We realized that if we could use the power of digital, targeted marketing to proactively suggest and make individual recommendations to our guests, they would be more likely to choose to use a Park Hyatt outlet rather than going out or not using  our outlets at all. We subtly delivered tailored, timed and targeted content to our guests. At the end of 13 months, data shows that guests we communicated with spent +16% more than other guests and we surpassed our ambitious objective of increasing spend by 10-15%.