In today’s rapidly evolving marketing landscape, senior marketers face the daunting challenge of navigating an increasingly complex digital ecosystem while striving to drive meaningful results for their brands. With the proliferation of channels, technologies, and consumer touchpoints, the need for innovative strategies that effectively cut through the noise and resonate with target audiences has never been more pressing.
Organized by MENA Effie in partnership with Publicis Groupe ME&T, join us for an immersive and intimate interactive session tailored specifically for senior marketers from various brands within the UAE. This exclusive event is designed to address the critical issue of marketing effectiveness head-on, from decoding effectiveness, harnessing AI for brand development to measuring impact. Participants will gain actionable strategies for crafting compelling narratives and optimizing marketing performance.
Whether you’re a seasoned marketing veteran or an emerging leader in the field, the event offers a unique opportunity to connect with industry peers, exchange insights, and chart the course for your brand’s future amidst the AI revolution. Don’t miss this chance to elevate your marketing strategies, transform your brand, and lead with innovation in the dynamic competitive landscape.
Who can attend: Following senior professionals from brands only:
C-Level, VPs, Directors, Heads, Senior Managers of Marketing, Digital, Creative, Product, Brand, Strategy, Media, Communication
*Kindly note that we are not accepting registrations from agencies
Chief Strategy Officer
Product Director, Digital Marketing
Industry Head-CPG MENAT
VP - Corporate Marketing and Communications
Chief Product Officer
Join us as we embark on a journey through the ever-changing landscape of marketing effectiveness. Our expert will shed light on the latest trends, challenges, and opportunities shaping the marketing world in the UAE and beyond. Get ready to sharpen your marketing survival skills!
Session by: Tahaab Rais - Chief Strategy Officer - Publicis Groupe ME &T
Tahaab Rais - Publicis Groupe ME&T
Prepare to be inspired as we showcase the most effective marketing cases from around the world. From viral sensations to heartfelt campaigns, these global success stories will ignite your creativity and spark new ideas for your own marketing endeavors. Get ready to take notes on what makes marketing stand out!
Session by: Tahaab Rais - Chief Strategy Officer - Publicis Groupe ME &T
Tahaab Rais - Publicis Groupe ME&T
Join us for a rapid-fire session on the art and science of measuring marketing effectiveness. In just 10 minutes, Tahaab Rais, Chief Strategy Officer at Publicis Groupe ME&T will equip you with the essential tools and techniques for tracking ROI, deciphering KPIs, and making data-driven decisions. It's time to level up your measurement game!
Tahaab Rais - Publicis Groupe ME&T
Strap in for a dynamic panel discussion, where we'll delve deep into the intricacies of measuring marketing effectiveness. With insights from industry leaders and practical tips aplenty, this session promises to demystify the metrics maze and empower you to drive real results for your brand.
Pavneet Kaur - Communicate
Tim Buckler - Mastercard
Salmeh Vakilian - Amazon Ads
Nisha Warrier - Unilever
Get ready to embark on a journey into the future of marketing storytelling! In this captivating session led by Ali Cheikhali, Creative Strategy Lead at Google, we'll explore how brands are leveraging artificial intelligence to revolutionize their storytelling efforts. Discover how data-driven approaches are transforming the way brands understand, reach, and engage their audiences, with inspiring examples of creative AI applications that captivate hearts and minds.
Session by: Ali Cheikhali - Creative Strategy Lead -Google
In this exciting fireside chat, discover how leading brands are harnessing the potential of AI to revolutionize their marketing efforts. Through anecdotes, insights, and maybe a few laughs, we'll explore how AI is reshaping the marketing landscape. It's time to stoke the flames of innovation!
Giacomo Ziani - G42
Khaled Abou Nader - Publicis Groupe Middle East
Reflect on the enlightening discussions and insights gained throughout the session. Depart with actionable strategies and valuable resources to propel your brand towards unprecedented success
