Hey there, young marketers! Ready to dive deep into the world of effectiveness and creativity? Join us for this electrifying 3-hour live workshop, tailor-made just for you!
Here’s the scoop on what’s going down:
1️⃣ Crafting Killer Briefs: Ever wondered what separates the good from the great? Get the lowdown on crafting mind-blowing creative briefs that’ll have your team saying, “Wow, where did that come from?”
2️⃣ Archetypes Unleashed: Dive into the treasure trove of over 250 winning effectiveness cases from around the globe. Uncover the secrets behind the most effective archetypes to inspire your agencies and departments. Let’s turn those ideas into legends!
3️⃣ Metric Magic: It’s not just about the journey; it’s about the destination too! Learn the ABCs of measurement metrics to kickstart your campaigns and wrap them up with a bang. Let’s make every data point count!
But wait, there’s more!
During this electrifying workshop, you’ll put your newfound wisdom to the test with a LIVE brief. Get ready to roll up your sleeves, flex those creative muscles, and unleash your inner marketing maverick! You’ll get real-time feedback from your fellow industry rockstars. Talk about leveling up!
Organized by MENA Effie in partnership with Publicis Groupe ME&T and led by the world and region’s most awarded marketing effectiveness guru – Tahaab Rais, Chief Strategy Officer at Publicis Groupe ME&T, this workshop promises to be an experience like no other. Get ready to soak up knowledge, ignite your passion, and walk away with a shiny certificate of effectiveness to boot!
So, what are you waiting for? Secure your spot, strap in, and let’s get ready to revolutionize the marketing game together!
Who can attend: Following professionals from brands only:
Executives, Managers of Marketing, Digital, Creative, Product, Brand, Strategy, Media, Communication
*Kindly note that we are not accepting registrations from agencies
Tahaab Rais - Publicis Groupe ME&T
Dive deep into the core pillars of marketing effectiveness and Buckle up for a masterclass in brief-writing that will transform your ideas into marketing gold. Learn how to infuse your briefs with creativity, clarity, and a touch of swagger to captivate your audience and leave competitors in the dust. Uncover the secrets to crafting briefs that make waves in the industry.
Tahaab Rais - Publicis Groupe ME&T
Dive into the treasure trove of over 250 winning effectiveness cases from around the globe. Uncover the secrets behind the most effective archetypes to inspire your agencies and departments. Let's turn those ideas into legends!
Tahaab Rais - Publicis Groupe ME&T
Join us for a deep dive into the world of campaign effectiveness measurement. Learn how to select key metrics at the outset of your campaigns and interpret results at the end to optimize performance. This session will empower you to drive impactful marketing initiatives and achieve measurable success.
As we wrap up this exhilarating journey, we invite you to bid farewell to mediocrity and embrace marketing greatness. Walk away with exclusive takeaways that will fuel your journey to becoming a marketing powerhouse in the UAE and beyond.
