You’re Different in Water

Intense heat and Ramadan lead to an exodus of residents and tourists every summer, making it the worst performing period for Aquaventure waterpark.

Our campaign based on the insight of people being different in water, broke through clutter of “sameness” by entertaining audiences with engaging content and effectively communicated our value for money summer promotions

The campaign put a smile on to people’s faces and we were rewarded with increased revenue of 10% and increased per cap spends of 29% over last year.