For the first time in the Middle East, Emirates NBD enabled children – who were pitied and isolated – to get recognition as able members of the community through an innovative experiment called “Perspectives”. They were no longer seen as special needs, but as special talents.

The funds raised have contributed to the education and development for 40 children and counting. The video gained endorsement from worldwide media platforms, including UN’s Autism Awareness Day. With global earned media, it is the most talked-about idea about special needs from the region.