Gold 2015
Perspectives
Best Use of CSR – Corporate Brands
Category: Best Use of CSR – Corporate Brands
Client: Emirates NBD
Brand Name: Emirates NBD
Lead Agency: FP7/DXB
For the first time in the Middle East, Emirates NBD enabled children – who were pitied and isolated – to get recognition as able members of the community through an innovative experiment called “Perspectivesâ€. They were no longer seen as special needs, but as special talents.
The funds raised have contributed to the education and development for 40 children and counting. The video gained endorsement from worldwide media platforms, including UN’s Autism Awareness Day. With global earned media, it is the most talked-about idea about special needs from the region.
Credits
Tahaab Rais, Head of Insights and Strategic Planning
Josephine Younes, Associate Creative Director
Nayaab Rais, Associate Creative Director
Spiro Malak, General Manager Business Unit
Vicky Kriplani, Account Director
Layan El Hafi, Account Manager
Erna Redzepagic, Account Executive
Sameer Ketkar, Senior Designer