Shake N’ Save

In UAE’s impulsive spending culture, Emirates NBD, a leading bank, decided to help its people SAVE and hence, live better lives. In a place where ostentatious displays of wealth are commonplace and IMPULSE BUYING is a trend we set out to create IMPULSE SAVING.
We created SHAKE ’N SAVE – an easy to download app that transfers money from your checking to your savings account.

1) 50 million AED accrued in savings
2) 500,000 successful shakes to date
3) 55,000 app downloads.
4) 15,000 customers acquired via the savings solution

Credits

Tahaab Rais, Head of Insights and Strategic Planning
Spiro Malak, General Manager Business Unit
Sameer Islam, Senior Strategic Planner
Vicky Kriplani, Account Director