MENA Effie

An intensive, practical, half-day program, inspired by the world-renowned international Effie Bootcamp. It is designed to combine the latest thinking in designing insight-driven, marketing strategies, with thorough training on how to produce a numerically robust, intellectually compelling MENA Effie entry.



08:15 – 09:00

Registration & Welcome Refreshments

09:00 – 09:30

Opening Remarks: Alexandre Hawari, Co-CEO, Mediaquest

MENA Effie’s 2018 categories and rules: Sahar Rafique, Associate Dir of Events, Mediaquest

09:30 – 10:00

Topic: A judge’s perspective on why some cases win and why some don’t

Speaker: Alex Malouf, Corporate Communications Manager, Arabian Peninsula, Procter & Gamble (P&G)

10:00 – 10:15 Q&A

10:15 – 10:45

Topic: Trends, Truths, Lies & Effies

Speaker: Tahaab Rais, Regional Head of Strategy & McCann Truth Central, FP7/McCann Worldgroup MENA

10:45 – 11:00 Q&A

11:00 – 11:15 – Coffee Break & Networking    

11:15 – 1:00 A practical workshop session led by MENA Effies and Tahaab Rais

Part 1: Presenting a winning case study from Global Effies

Part 2: Group work and discussions to deconstruct that case study, find a better story and build the paper up to be a Gold winner.

Part 3: Group presentations to a judging panel and awards for the best stories.

13:15 – Closing comments