Infiniti was missing out on the region’s biggest market, KSA. Invisible for 3 years, we had to reestablish the brand in time for 3 new showroom openings & regain market share. Using Saudi Pride, we launched Infiniti from Saudis to Saudis with an activation that had Saudi families hosting Infiniti & tweeting about it. We […]
Recently whitening toothpastes have been soaring within the market; other brands have all launched their whitening variants and have been competing ever since. Whitening category is largely cosmetic, luring consumers with emotional hopes. However, consumers have been unaware of how abrasive whitening toothpastes can be. Hence, causing sensitivity. True White was a unique opportunity to […]