Gold 2015
FROM DARKNESS TO LIGHT
New Products/Services
Category: New Products/Services
Client: Infiniti Middle East
Brand Name: INFINITI Middle East
Lead Agency: TBWA\RAAD / Mindshare
Infiniti was missing out on the region’s biggest market, KSA. Invisible for 3 years, we had to reestablish the brand in time for 3 new showroom openings & regain market share. Using Saudi Pride, we launched Infiniti from Saudis to Saudis with an activation that had Saudi families hosting Infiniti & tweeting about it. We generated over 20,000 retweets across the Kingdom. We increased our sales YoY by 265% in July 2015. Brand awareness increased to 90% & Infiniti is once again seen as a visionary brand in the Kingdom.
Credits
Lead Agency:
TBWA\RAAD
Lead Agency 2:
Mindshare