The MENA Effie categories are divided into three groups:

• Product & Services Categories: There are over 13 categories to choose from – Review category definition to make sure you are submitting your campaign in the right category.
• Specialty Categories: The specialty categories are designed to address a specific business situation or challenge. When entering into these categories, you should present your entry in a way that addresses the situation or challenge as outlined in the category definition.
• Special Competition: There is a special entry form for this category, you are required to use this form.
  Note: Decide which categories you are going to enter review the category descriptor, it will provide you with the information you need to in order to make sure you are submitting within the right category; if submitted in different category it would result in disqualification.

Q1. Can I enter one case into multiple categories?

To honor even more great work, efforts can be entered into a maximum of four categories.  Of those four categories, only one category submission may be a product/service category.  You are not required to enter a product/service category – you may enter four specialty categories instead.

• Each entry should be customized to speak to the specifics of each entered category whenever applicable. Judges are often frustrated when an entry clearly wasn’t tailored for the category they are reviewing.

• You will need to complete a separate entry form and pay the entry fee for each additional category.

• MENA Effie Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse entry any at any time. Test market entries are not eligible for the MENA Effie Awards competition.

– EXCEPTION: New Product/Service Categories are not allowed to enter into their corresponding Product/Service Categories; however entrants can enter only into the New Product/Services category and in Specialty categories if applicable and they see fit.

The Effie MENA Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse entry at any time.

Q2. Can I re-enter past winning work?

You may re-enter past winning work within the following requirements:

• 2018 Gold Effie winners can re-enter into a category in which they did not win Gold and can re-enter the same category where they won Gold in next year’s competitions. Gold MENA Effie winners from 2017 and earlier can re-enter any category.
• Past Silver and Bronze Effie winners can re-enter into any category.

Q3. What category should I enter?
If you are unsure if your case falls under the definition of a certain category, or you aren’t sure which category it should be entered in, please write a brief synopsis of the case and the questions you have and email them to Sahar Rafique at [email protected] or Chezka Bianca at [email protected]

Q4. Should I use a special entry form for my category?

There are four entry forms for the 2019 competition:

• Main Entry Form
• Sustained Success Entry Form
• Positive Change Entry Forms
• Shopper Marketing Entry Form

Q5. My effort won last year, but I have new work and results. Do the re-entering rules still apply?
A different case is a different creative strategy and different creative. A tag line can remain the same, but everything else must be different (i.e. strategy and creative.)

There are always exceptions, of course, and the Effie Committee will make judgments on a case by case basis. If you wish to re-enter a category and you are unsure if your entry would violate one of the rules above, please send a brief description of the case (target, strategy, sample of creative) and how it differs from the previous case to Sahar Rafique ([email protected])