How to Enter – MENA Effie

How to submit your entries

Here you can download all entry related forms and documents by clicking on the arrow in the right corner:

Guidelines

MENA Effie Awards Submission Guidelines

Standard Entry Form

This form should be used for all submissions except Shopper Marketing.

Shopper marketing entry form

Authorization form

MENA Effie Awards Authorization Form.

Advice from the Jury

Review advice from past Effie judges.
This document will provide:
- Brief outline on judging process
- General judge tips on crafting an effective entry
- Specific judge tips for each of the scoring sections

FAQ's

The MENA Effie categories are divided into three groups:

Product & Services Categories: There are over 13 categories to choose from – Review category definition to make sure you are submitting your campaign in the right category.
Specialty Categories: The specialty categories are designed to address a specific business situation or challenge. When entering into these categories, you should present your entry in a way that addresses the situation or challenge as outlined in the category definition.
Special Competition: There is a special entry form for this category, you are required to use this form.
Note: Decide which categories you are going to enter review the category descriptor, it will provide you with the information you need to in order to make sure you are submitting within the right category; if submitted in different category it would result in disqualification.

Q1. Can I enter one case into multiple categories?
Yes. You may enter your campaign into multiple categories. Each entry should be customized for each new category – judges frequently note that they can tell when a standard entry has been reused into multiple categories and not customized.

– Campaigns can be submitted into One product & Service category and Multiple specialty categories.

– The Effie Mena Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse entry at any time.

– EXCEPTION: New Product/Service Categories are not allowed to enter into their corresponding Product/Service Categories; however entrants can enter only into the New Product/Services category and in Specialty categories if applicable and they see fit.
The Effie MENA Awards reserves the right to re-categorize entries, split/redefine categories and/or refuse entry at any time.

Q2. Can I re-enter past winning work?
Yes within the following requirements: (as long as its within the eligibility period for this year)
Past Gold Effie MENA winners for can re-enter into a category in which they did not win Gold and can re-enter the same category where they won Gold after two years.
Past Silver and Bronze Effie MENA winners can re-enter into any category.

Q3. What category should I enter?
If you are unsure if your case falls under the definition of a certain category, or you aren’t sure which category it should be entered in, please write a brief synopsis of the case and the questions you have and email them to Sahar Rafique at [email protected] or Chezka Bianca at [email protected]

Q4. Should I use a special entry form for my category?
The only category within Effie MENA competition that requires the use of a special entry form is the Shopper Marketing category.

Q5. My effort won last year, but I have new work and results. Do the re-entering rules still apply?
A different case is a different creative strategy and different creative. A tag line can remain the same, but everything else must be different (i.e. strategy and creative.)

There are always exceptions, of course, and the Effie Committee will make judgments on a case by case basis. If you wish to re-enter a category and you are unsure if your entry would violate one of the rules above, please send a brief description of the case (target, strategy, sample of creative) and how it differs from the previous case to Sahar Rafique ([email protected])