Perspectives
MENA Effie

Perspectives

For the first time in the Middle East, Emirates NBD enabled children – who were pitied and isolated – to get recognition as able members of the community through an innovative experiment called “Perspectives”. They were no longer seen as…
Read More
The Performer
MENA Effie

The Performer

The Performer campaign turned the Chrysler 300 into a musical instrument.  The integrated idea included a compelling 5 part TV campaign exploring, identifying and sampling the sounds of the Chrysler 300C.  Technology led ideas included the region’s first playable posters…
Read More