The Performer campaign turned the Chrysler 300 into a musical instrument. Â The integrated idea included a compelling 5 part TV campaign exploring, identifying and sampling the sounds of the Chrysler 300C. Â Technology led ideas included the regionâ€™s first playable posters and the worldâ€™s first retargetable print insert. Â On YouTube and the Google Network users could play the carâ€™s sounds using their smartphone as a piano keyboard. Â The sampled sounds of the Chrysler 300C were mastered into a professional software musical instrument and sent to music producers as a direct mailing.