The Performer

The Performer campaign turned the Chrysler 300 into a musical instrument.  The integrated idea included a compelling 5 part TV campaign exploring, identifying and sampling the sounds of the Chrysler 300C.  Technology led ideas included the region’s first playable posters and the world’s first retargetable print insert.  On YouTube and the Google Network users could play the car’s sounds using their smartphone as a piano keyboard.  The sampled sounds of the Chrysler 300C were mastered into a professional software musical instrument and sent to music producers as a direct mailing.