Bronze – Page 130 – MENA Effie
MENA Effie Awards

Sobhiya

The series caused an increased 83% in positive interactions while 60% of the discussion points were about comparing how the 4 hero ladies handled their household to how our audience currently performed in their own household putting Dac at the centre of this endless debate (Source: Facebook). Engagement sored up to 212% (vs. objective of […]

Stand Up and Make a Change

We needed  to convince Egyptian teen girls that pads can improve their lives: Stand Up and Make a Change, without worrying about protection.  Whether on TV, in-store or online, our campaign aimed at inspiring them to pursue their ambitions.  Influencers shared stories on our page of how they stood up and achieved their dreams, and […]