Sobhiya

The series caused an increased 83% in positive interactions while 60% of the discussion points were about comparing how the 4 hero ladies handled their household to how our audience currently performed in their own household putting Dac at the centre of this endless debate (Source: Facebook).

Engagement sored up to 212% (vs. objective of 100%) while the trust sentiment rose by 68%.

Over 5.3 million minutes of the content that was produced was watched generating an average video retention rate of 70% when compared to the benchmark of high interest categories at 60%. (Source: Google)