Stand Up and Make a Change

We needed  to convince Egyptian teen girls that pads can improve their lives: Stand Up and Make a Change, without worrying about protection.  Whether on TV, in-store or online, our campaign aimed at inspiring them to pursue their ambitions.  Influencers shared stories on our page of how they stood up and achieved their dreams, and we invited girls to be co-authors in a collective diary about inspiring others through their experience.  This resulted in higher-than-forecast sales growth, intense social engagement, and a disproportionate increase in our community size.