SRT is the performance sub-brand of Fiat Chrysler Automobiles. With the arrival of the SRT Hellcats it was essential to build awareness and engage our wider target audience with ever-green video content using our current owners as advocates to promote the passion for, and performance of, our vehicles. SRT owners are loyal defenders of the […]
The Performer campaign turned the Chrysler 300 into a musical instrument. The integrated campaign included a compelling 5 part TV campaign exploring, identifying and sampling the sounds of the Chrysler 300C. The campaign was brought to life through technology led media including the region’s first playable posters and the world’s first retargetable print insert. Through […]