Bronze 2016
SRT Heroes
Automotive
Category: Automotive – Vehicles & Aftermarket
Client: Fiat Chrysler Automobiles Middle East
Brand Name: Fiat Chrysler Middle East - SRT
Lead Agency: Publicis Middle East Dubai and Optimedia Middle East Dubai
SRT is the performance sub-brand of Fiat Chrysler Automobiles. With the arrival of the SRT Hellcats it was essential to build awareness and engage our wider target audience with ever-green video content using our current owners as advocates to promote the passion for, and performance of, our vehicles.
SRT owners are loyal defenders of the sub-brand. We embraced this to find one true SRT Hero from the region.
The SRT Heroes campaign achieved a significant growth in sales mix, leads and reach through 6 hours of Arabic branded video content.
Credits
Charles Eddy, Client Services Director, Publicis ME
Mario Sophia, Head of Digital, Media-me
Zachariah Mathew, Head of Marketing Coms & PR, FCA Group
Nadim  Khammar, Lead for Digital & CRM, FCA Group
Mousub Shashaa, Co Founder, Arab GT
Ahmad Bashour, Digital Publishing Director, ITP
Rose Adams , Sales Manager, ITP