Bronze 2015
The Performer
Media
Category: Media
Client: Fiat Chrysler Automobiles Middle East
Brand Name: Chrysler Middle East
Lead Agency: Publicis ME, Dubai
The Performer campaign turned the Chrysler 300 into a musical instrument. The integrated campaign included a compelling 5 part TV campaign exploring, identifying and sampling the sounds of the Chrysler 300C. The campaign was brought to life through technology led media including the region’s first playable posters and the world’s first retargetable print insert. Through our digital channels, users could play the car’s sounds using their smartphone as a piano keyboard. The car’s sampled sounds were mastered into a professional software musical instrument and sent to music producers.
Credits
Lead Agency
Publicis ME, Dubai