MENA Effie Awards launched “The Most Effective Agency of the Year Award” in 2013. It has been initiated to recognize all the hard work done by the agencies for the MENA region. Kindly note the Most Effective Agency points & winnings do not count towards Effie Index Rankings.

The Effective Agency of the Year Award is awarded on an accumulated points system and it will be awarded to:

• The Most Effective Agency Network of the Year.
• The Most Effective Advertising Agency Office of the Year.
• The Most Effective Media Agency Office of the Year.

HOW THE POINTS ARE COMPILED:

Points are given according to the level of award won only (for e.g. agencies that are winners at the night get points depending if they are lead agency or contributing agency).

LEAD AGENCY:

Grand Prix= 48, Gold= 24, Silver= 12, Bronze = 6

CONTRIBUTING AGENCY :

Grand Prix= 24, Gold= 12, Silver= 6, Bronze = 3

The agency network with highest overall score as network wins “The Most Effective Agency Network of the Year Award” and the agency with the highest overall score as an office wins “The Most Effective Advertising Agency Office of the Year” and “The Most Effective Media Agency Office of the Year” for the MENA region.

Imp Note: MENA Effie & Mediaquest are always working towards ensuring the award’s credibility and transparency.

It has come to our attention in order for one office to gain more points, all entries even though they are not handled by one office have been submitted under that office. For example: a campaign which ran under and was done by a KSA office, was submitted by the Dubai office even though the Dubai office was not leading the campaign.

To avoid any questions or doubt, the campaigns need to be submitted from the office located in the country where the client operates. We do understand there will be campaigns that two offices or different agencies have worked on, in this case the office that is leading the campaign needs to submit the case study.

During the screening process, if we come across any suspicion MENA Effie has the right to question the entry and also take strict measures which might even lead to disqualification of the entries submitted by that agency.

For any further clarification please feel free to contact us at [email protected]