My name is Mohamed Siam, I am 39 years old. I have been working in the Marketing field for around 19 years now. The first 10 years of my career were mainly focused on Egypt. Then I was responsible for Africa for around 3 years. This different experience, exposed me to a totally different culture and ways of doing business. Afterwards I was transferred to Dusseldorf to work for 2 years in the HQ where I was responsible for the brand Persil in MEA, Latin America, Asia pacific and Russia. During these 2 years, I have worked on developing advertising for all these markets with different business background while respecting the specific local cultures. Working with creatives from these different countries enriched my experience. Then for the last 3 years I have been the regional Marketing director for the MEA region for all the laundry and home care brands. Working on multiple categories , in different countries with diverse business challenges have enriched my marketing and advertising experience.