Media Idea – Page 10 – MENA Effie
MENA Effie Awards

“When you are gone…”

To acquire customers for Emirates NBD’s Life Insurance plans, we launched an unconventional, live experience activation and film, where we picked moments in life when people weren’t around, showing them how much their presence is needed by their families. The activation’s message was executed across Print, Radio, Airport ATMs, personalized DMs, targeted eDMs, website tools […]

The Xperia Aquatech Store – The World’s First Underwater Store

To win the battle of attention for the launch of its Xperia Z3 flagship phone, Sony left the battlefield vs. the giants and created The World’s First Underwater Store. Hundreds visited the store – from tech influencers, to the press and the public. In-store Wi-Fi let visitors tweet, record videos and share their experiences live. […]