To acquire customers for Emirates NBDâ€™s Life Insurance plans, we launched an unconventional, live experience activation and film, where we picked moments in life when people werenâ€™t around, showing them how much their presence is needed by their families.
The activationâ€™s message was executed across Print, Radio, Airport ATMs, personalized DMs, targeted eDMs, website tools and online educational videos.
- 2 million+ unique online views; most watched life insurance content ever in MENA.
- Â 96% positive sentiments.
- +444% plans sold.
- Revenue increased +126%.
- Â Annualized premium increased +148%.