“When you are gone…”

To acquire customers for Emirates NBD’s Life Insurance plans, we launched an unconventional, live experience activation and film, where we picked moments in life when people weren’t around, showing them how much their presence is needed by their families.

The activation’s message was executed across Print, Radio, Airport ATMs, personalized DMs, targeted eDMs, website tools and online educational videos.

  • 2 million+ unique online views; most watched life insurance content ever in MENA.
  •  96% positive sentiments.
  • +444% plans sold.
  • Revenue increased +126%.
  •  Annualized premium increased +148%.