Let’s Open Up

To encourage people to remove labels and see without prejudice and to prove that we’re all the same, Coca-Cola removed people’s ability to see their differences with the world’s first Iftar in the dark and the first-ever label-less Coca-Cola cans.

  • 25,600 articles, reaching 100s of millions worldwide
  • Featured on leading worldwide news and media platforms
  • Most viral Ramadan video on YouTube with 16.8 million+ views
  • 2nd most viral ad globally till July 2015
  • International celebrities and influencers promoted the message
  • Earned media value: ~$30.7 million
  • +15% Brand Love, +51% Consumption

“When you are gone…”

To acquire customers for Emirates NBD’s Life Insurance plans, we launched an unconventional, live experience activation and film, where we picked moments in life when people weren’t around, showing them how much their presence is needed by their families.

The activation’s message was executed across Print, Radio, Airport ATMs, personalized DMs, targeted eDMs, website tools and online educational videos.

  • 2 million+ unique online views; most watched life insurance content ever in MENA.
  •  96% positive sentiments.
  • +444% plans sold.
  • Revenue increased +126%.
  •  Annualized premium increased +148%.

The Xperia Aquatech Store – The World’s First Underwater Store

To win the battle of attention for the launch of its Xperia Z3 flagship phone, Sony left the battlefield vs. the giants and created The World’s First Underwater Store.

Hundreds visited the store – from tech influencers, to the press and the public. In-store Wi-Fi let visitors tweet, record videos and share their experiences live.

  • $4,500,000+ worldwide earned media across 80 countries
  • 5,250,000+ social media video views
  • 225,000+ Facebook Likes
  • +21% Twitter followers
  • +4 points increase in brand preference
  • 91% positive brand sentiment score
  • 115% sales increase over targets

The Xperia Aquatech Store – The World’s First Underwater Store

To win the battle of attention for the launch of its Xperia Z3 flagship phone, Sony left the battlefield vs. the giants and created The World’s First Underwater Store.

Hundreds visited the store – from tech influencers, to the press and the public. In-store Wi-Fi let visitors tweet, record videos and share their experiences live.

  • $4,500,000+ worldwide earned media across 80 countries
  • 5,250,000+ social media video views
  • 225,000+ Facebook Likes
  • +21% Twitter followers
  • +4 points increase in brand preference
  • 91% positive brand sentiment score
  • 115% sales increase over targets