Automotive – Vehicles & Aftermarket – Page 12 – MENA Effie
MENA Effie Awards

Saving a car that people love to hate

Nissan’s striking Juke crossover was faced with an ultimatum: sell, or be discontinued. But often at the center of debates where it’s called the “Joke” or “Puke”, how do you market a car people love to hate? Finding common ground in the region’s debate culture, we shifted the Juke from being the subject of debate, […]

The Performer

The Performer campaign turned the Chrysler 300 into a musical instrument.  The integrated idea included a compelling 5 part TV campaign exploring, identifying and sampling the sounds of the Chrysler 300C.  Technology led ideas included the region’s first playable posters and the world’s first retargetable print insert.  On YouTube and the Google Network users could […]