Gold – Page 98 – MENA Effie
MENA Effie Awards

Let’s Open Up

To encourage people to remove labels and see without prejudice and to prove that we’re all the same, Coca-Cola removed people’s ability to see their differences with the world’s first Iftar in the dark and the first-ever label-less Coca-Cola cans. 25,600 articles, reaching 100s of millions worldwide Featured on leading worldwide news and media platforms […]

Creating more play in MENA

With THE FANTA GAMING MASTERS, a first-of-its-kind gaming platform across MENA, Fanta called teens across various cities in the region to hone and show their gaming skills. It is an owned sustainable platform, across owned, earned, shared and paid media, that actively engages almost a million teens across the year. Fanta’s volume increased +16% (KSA) […]