Gold 2015
Creating more play in MENA
Food & Beverage – FMCG
Category: Food & Beverage
Client: The Coca-Cola Company
Brand Name: Fanta
Lead Agency: FP7/DXB
With THE FANTA GAMING MASTERS, a first-of-its-kind gaming platform across MENA, Fanta called teens across various cities in the region to hone and show their gaming skills.
It is an owned sustainable platform, across owned, earned, shared and paid media, that actively engages almost a million teens across the year.
Fanta’s volume increased +16% (KSA) and +13% (UAE). We significantly expanded the segment share with the highest ever growth for Fanta: 6% to 7% (KSA), 32% to 35% (UAE) and 34% to 38% (Egypt). And generated $1.2 million partnership value.
Credits
Lead Agency
FP7/DXB
Lead Agency 2
Power League Gaming