In general, people are immune to the dramatics of public safety messages. So, how can we convince them that texting actually impairs driving…or anything else? In order to effectively reach an unconcerned audience we put the theory to the test…

For the first time in the Middle East, Emirates NBD enabled children – who were pitied and isolated – to get recognition as able members of the community through an innovative experiment called “Perspectives”. They were no longer seen as…