Project Akshar (Alphabets)

With SmartLife, an NGO for Dubai’s labourers, we created Project Akshar (Alphabets) to help labourers improve their status and quality of life. First, we launched free English classes. Then, to encourage labourers to enroll, we showed them how easy it is to learn English through creating an innovative visual learning technique. Labour camps became Educational […]

touch – Text If you can

In general, people are immune to the dramatics of public safety messages. So, how can we convince them that texting actually impairs drivingâ€¦or anything else? In order to effectively reach an unconcerned audience we put the theory to the test by partnering with their celebrity icons and challenged them to text while doing what they […]