Gold – Page 104 – MENA Effie
MENA Effie Awards

Coca-Cola Middle East

To encourage people to remove labels and see without prejudice and to prove that we’re all the same, Coca-Cola removed people’s ability to see their differences with the world’s first Iftar in the dark and the first-ever label-less Coca-Cola cans. 25,600 articles, reaching 100s of millions worldwide Featured on leading worldwide news and media platforms […]

Back off Radio

Dubai Police recorded over 43,200 accidents caused by tailgating in 2014. With over 30% involving taxis, we worked with the RTA to deliver a solution. We invented ‘Back Off Radio’ a device that interrupts radio frequencies in car radio systems and delivers a safety message to offending drivers. Partnering with ARN Radio network we installed […]