To encourage people to remove labels and see without prejudice and to prove that weâ€™re all the same, Coca-Cola removed peopleâ€™s ability to see their differences with the worldâ€™s first Iftar in the dark and the first-ever label-less Coca-Cola cans.
- 25,600 articles, reaching 100s of millions worldwide
- Featured on leading worldwide news and media platforms
- Most viral Ramadan video on YouTube with 16.8 million+ views
- 2nd most viral ad globally till July 2015
- International celebrities and influencers promoted the message
- Earned media value: ~$30.7 million
- +15% Brand Love, +51% Consumption