FROM DARKNESS TO LIGHT

Infiniti was missing out on the regionâ€™s biggest market, KSA. Invisible for 3 years, we had to reestablish the brand in time for 3 new showroom openings & regain market share. Using Saudi Pride, we launched Infiniti from Saudis to Saudis with an activation that had Saudi families hosting Infiniti & tweeting about it. We […]

Let’s Open Up

To encourage people to remove labels and see without prejudice and to prove that weâ€™re all the same, Coca-Cola removed peopleâ€™s ability to see their differences with the worldâ€™s first Iftar in the dark and the first-ever label-less Coca-Cola cans. 25,600 articles, reaching 100s of millions worldwide Featured on leading worldwide news and media platforms […]