The HSBC Global Connections campaign was a fully integrated marketing campaign, the purpose was to generate higher consideration,engagement and maintaining our  differentiation with competition. Through the smart use of digital analytics data  we managed to create a robust content program led by credible partners and influencers, this content sat on an owned hub which allowed […]

In 2014, Emirates NBD introduced DirectRemit, a product that enables people to transfer money to India in 60 seconds for free, through the bank’s digital channels. And we communicated it in a way that most Indians could relate to picking an untapped Indian cultural phenomenon: Soap Operas – that drag on! We showed Indian audiences […]