HSBC Global Connections

The HSBC Global Connections campaign was a fully integrated marketing campaign, the purpose was to generate higher consideration,engagement and maintaining our  differentiation with competition. Through the smart use of digital analytics data  we managed to create a robust content program led by credible partners and influencers, this content sat on an owned hub which allowed us to activate and distribute content that is relevant at the right time and place.  We created an ecosystem that had no match in the market, which furthermore allowed us to create new uncontested grounds such as launching a first in MENA webseries, first Linkedin group targeting C-suites& owning the mobile space before competition.

Credits

Zahi Lawand, Senior Client Leadership Director
Yvette Madi, Digital Director
Heba Attallah, Senior Manager