Control Free

Control Packages never spoke to the youth; we had to make a great effort to break through the already well-established perception of it being a product to the masses, to being a product that tailors to the youth, with the launch a full-fledged campaign, showing the youth a situation they all aspired too. A situation free of control, portraying an occasion where authority did not affect them, disregarding controls to make their own decision. We did so using a famous comedian that was relevant to them.