Perfect Harmony

MENA Effie
Perfect Harmony

To increase its association with music and its affinity with youth, Coca-Cola enhanced its Coke Studio platform making it cooler, more aspirational and more shareable. We signed on very popular artists as well as upcoming talents from across the Middle East and from the West.

  • Facebook fans: +63% to 5.2 million; +15% over target
  • Twitter followers: +269% to 135,000; +35% over target
  • Instagram followers: +474% to 500,000; +66% over target
  • YouTube views: +56% to 64 million; +7% over target
  • Positive sentiments: 96%
  • Music association: +5
  • Favouritism: +2
  • Brand love:  +0.1