The 24th Men’s Handball World Championship was hosted in Qatar. Challenges: Handball isn’t a popular sport in Qatar. Qataris don’t like attending live sports games. Qatar isn’t a travel destination for international Audience. We only have 6 months! Idea: A…

#Therewillbehaters is a story about disrupting the conventions of football advertising by turning ‘hate’ into a product feature. We took on the social media trolls and converted them into our cause whilst selling our shiny new boots.