There Will Be Haters - MENA Effie
MENA Effie Awards

Bronze 2015

There Will Be Haters

Entertainment & Sports

Category: Entertainment & Sports

Client: adidas Emerging Markets

Brand Name: adidas

Lead Agency: Starcom MediaVest Group

#Therewillbehaters is a story about disrupting the conventions of football advertising by turning ‘hate’ into a product feature. We took on the social media trolls and converted them into our cause whilst selling our shiny new boots.

Credits

Lead Agency
Starcom MediaVest Group

← Back to winners