Bronze 2015
There Will Be Haters
Entertainment & Sports

Category: Entertainment & Sports
Client: adidas Emerging Markets
Brand Name: adidas
Lead Agency: Starcom MediaVest Group
#Therewillbehaters is a story about disrupting the conventions of football advertising by turning ‘hate’ into a product feature. We took on the social media trolls and converted them into our cause whilst selling our shiny new boots.
Credits
Lead Agency
Starcom MediaVest Group