Join us as we embark on a journey through the ever-changing landscape of marketing effectiveness. Our expert will shed light on the latest trends, challenges, and opportunities shaping the marketing world in the UAE and beyond. Get ready to sharpen your marketing survival skills!

Session by: Tahaab Rais - Chief Strategy Officer - Publicis Groupe ME &T

Prepare to be inspired as we showcase the most effective marketing cases from around the world. From viral sensations to heartfelt campaigns, these global success stories will ignite your creativity and spark new ideas for your own marketing endeavors. Get ready to take notes on what makes marketing stand out!

Session by: Tahaab Rais - Chief Strategy Officer - Publicis Groupe ME &T

Join us for a rapid-fire session on the art and science of measuring marketing effectiveness. In just 10 minutes, Tahaab Rais, Chief Strategy Officer at Publicis Groupe ME&T will equip you with the essential tools and techniques for tracking ROI, deciphering KPIs, and making data-driven decisions. It's time to level up your measurement game!

Dive deep into the core pillars of marketing effectiveness and Buckle up for a masterclass in brief-writing that will transform your ideas into marketing gold. Learn how to infuse your briefs with  creativity, clarity, and a touch of swagger to captivate your audience and leave competitors in the dust. Uncover the secrets to crafting briefs that make waves in the industry.

Dive into the treasure trove of over 250 winning effectiveness cases from around the globe. Uncover the secrets behind the most effective archetypes to inspire your agencies and departments. Let's turn those ideas into legends!

Join us for a deep dive into the world of campaign effectiveness measurement. Learn how to select key metrics at the outset of your campaigns and interpret results at the end to optimize performance. This session will empower you to drive impactful marketing initiatives and achieve measurable success.

Let’s face it. Media thinking has become the designated driver at the creative party. Sober. Predictable. Format-driven. Dashboard-addicted. Always arriving on time. But media isn't just a placement game. It's power. It's persuasion. It's the stage, the script, and the surprise. What if it didn’t just drop the work off... what if it owned the party and rewrote the playlist? This talk is a rallying cry to get pissed off - at the box, at the missed opportunities, and the expected role media plays. It’s time to reframe media as a creative weapon, not just a delivery system, and to start demanding more magic, mischief, and meaning from media (and as media).